Bakers Journal

News
‘Death knell’ for trans fats as Unilever takes action


July 28, 2009
By USA Today

July 28, 2009 – Unilever,
which sells more tubs of soft margarine spread than anyone, is set to
unveil plans to remove all partially hydrogenated oils – artificial
trans fats – from its soft-spread brands, including I Can't Believe
It's Not Butter and Shedd's Spread Country Crock.

July 28, 2009 – Unilever,
which sells more tubs of soft margarine spread than anyone, is set to unveil plans to remove all partially hydrogenated oils – artificial
trans fats – from its soft-spread brands, including I Can't Believe
It's Not Butter and Shedd's Spread Country Crock.

The change, to begin next month and be done by
the second quarter of 2010, signals how serious the marketing and
technology battle about trans fats in foods has become. Shoppers have
increasingly demanded that foods they buy — from baked goods to snacks
to margarine — no longer carry artery-clogging trans fats that can lead
to heart disease.

"I call this the death knell for trans fats," says Marion Nestle, professor of nutrition at New York University. | READ MORE

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