Business and Operations
Dairy Farmers of Canada teaming up once more with The Great Canadian Baking Show
October 19, 2021 By Bakers Journal
Ottawa – This fall, Dairy Farmers of Canada announces it is teaming up once again with The Great Canadian Baking Show for the series’ fifth season.
The season premieres on Sunday, Oct. 17, at 8 p.m. (8:30 NT) on CBC and CBC Gem.
As part of this innovative partnership, Dairy Farmers of Canada will work with an influential chef and former participant to showcase the high standards behind 100% real Canadian dairy, DFC said in a news release.
Each week on The Great Canadian Baking Show, talented bakers from across the country tackle culinary-themed challenges as they compete to win the coveted title.
“More and more Canadians are preparing their meals at home these days, and dairy farmers want to help millions of amateur bakers discover the benefits of cooking with dairy,” said Pierre Lampron, President of Dairy Farmers of Canada. “We want consumers to know that Canadian dairy products make such great ingredients because our milk is produced under some of the most stringent standards in the world. Canadians have a great deal of trust in our dairy farmers, the Blue Cow logo, and we are proud to live up to their high expectations.”
As part of the sponsorship, DFC is presenting CBC’s “Bake it with Canadian Dairy” contest and both partners will also share recipes featuring Canadian dairy corresponding to each week’s theme.
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