Bakers Journal

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Cupcakes to open ninth store location


October 30, 2013
By Bakers Journal

Oct. 30, 2013, Vancouver – The Cupcake Girls, Heather White and Lori Joyce, are opening a ninth Cupcakes location on Nov. 15.

The brand new location is set to open in the Metropolis At Metrotown mall in Burnaby, B.C.
This franchisee-owned store will reveal a brand new style and store design for Cupcakes that mixes the familiar retro vibe with a modern twist. Grand opening festivities will begin at 10 a.m.

Franchisee owners, Valeria and Julio Ruiloba are veterans with Cupcakes – this is the third Cupcakes location they will operate in B.C. Valeria and her sister, Claudia Sena, co-own and operate the Grandview Corners in South Surrey location as well as the Thurlow store.

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“We are particularly excited about our new Cupcakes venture because of the presence we will have in Metrotown Mall,” says Valeria on the store opening, in a media statement. “The energy in the mall is so enjoyable making this store a perfect accompaniment to the surrounding environment. We are glad to be able to offer shoppers a sweet treat respite from their bustling about in our sophisticated yet cheerful atmosphere.”

That new atmosphere has been under development for the past eight months. The goal was to create a more meaningful culinary environment in their stores with more textures, natural materials and whimsical vintage elements.
Metrotown features wood flooring that has glitter lime tile accents throughout. The counter tops are upgraded to sleek coffee bean coloured quartz.

Texture plays a big role in the wall coverings as Bermuda hemp turquoise adds colour splashes to focal points throughout. A merchandise shopping area is reminiscent of an elegant pantry from another era with floating wood shelving and coat hooks. Pendant lighting brightens the space.

The Metrotown location is the ninth Cupcakes store to open to date in Canada, with another location set to open later in the year. Co-founders White and Joyce created the Cupcakes concept in April 2002.