Bakers Journal

Products
Crown partners with IBC for holiday packaging


August 31, 2012
By Bakers Journal

Aug. 31, 2012, Philadelphia – Crown Speciality Packaging recently
partnered with International Biscuit and Confections, Inc (IBC) to build
unique holiday packaging in the U.S. for Loc Maria.

Aug. 31, 2012, Philadelphia – Crown Speciality Packaging recently
partnered with International Biscuit and Confections, Inc (IBC) to build
unique holiday packaging in the U.S. for Loc Maria, a French biscuit
brand, which was sold in club stores across North America during the
holiday season.

Crown collaborated with IBC to create a shaped
metal tin with an embossed design, finished in a rich red color,
creating a luxurious look and feel.Metal is 100 per cent and
infinitely recyclable, and once the biscuits have been
eaten, the container can be reused for storage or display purposes,
extending consumers' exposure to the Loc Maria brand. www.crowncork.com

Advertisment