Bakers Journal

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Coping with economic turmoil, with cupcakes


September 17, 2009
By The Philadelphia Inquirer

cupcakeSept. 17, 2009 – The monstrous economy may be devouring more expensive luxuries and
the businesses that purvey them, but it can't get its teeth around one
reinvented comfort food: the cupcake.

cupcakeSept. 17, 2009 – The monstrous economy may be devouring more expensive luxuries and
the businesses that purvey them, but it can't get its teeth around one
reinvented comfort food: the cupcake.

A sweet love affair that began before the recession is going strong
during it, as more of these niche bakeries rise and prosper. | READ MORE

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