Consumers rate natural greener than organic

NEWS HIGHLIGHT

Consumers rate natural greener than organic
American consumers believe that a "natural" label claim is a better
indicator of an eco-friendly product than "organic," according to a new
survey from advertising firm the Shelton Group.

July 7, 2009 – American consumers believe that a "natural" label claim is a better
indicator of an eco-friendly product than "organic," according to a new
survey from advertising firm the Shelton Group.

Consumers are increasingly seeking out "greener" products, and
environmental sustainability has moved up among manufacturers’
priorities in recent years, as public awareness of the impact of their
food on the environment has increased. But consumers have become more
skeptical of manufacturers’ green credentials, accusing them of "greenwashing," and are lacking the knowledge necessary to make the
most meaningful choices at the grocery store. | READ MORE