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Companies partner to digitally measure taste and scent


December 21, 2017
By Bakers Journal

Palo Alto, Calif., and London – Aromyx Corp. is working with Rewired on a digital platform for measuring taste and scent, and potential applications for what it calls “smart robots.”

Aromyx makes the EssenceChip, a digital platform for measuring taste and scent.

The EssenceChip is a disposable biosensor that places the human taste and olfactory receptors into a biochip. This technology is targeted for use by the food and beverage, flavour and fragrance, consumer packaged goods, chemical and agricultural industries, the company said in a news release.

Aromyx develops technologies that enable scientific, reproducible measurement and digitization of taste and scent, the company said in a news release. These sensory capabilities have to date been limited by the complexity of replicating the olfactory system in a way that is both scalable and repeatable.

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Rewired is a robotics-focused venture studio based in London, England, and Lausanne, Switzerland, that invests in and helps develop machine perception technologies for smart robotics. The firm and studio focuses on the sensors, software, and systems that help autonomous machines interact with unpredictable environments and collaborate with humans.

In addition to its financial investment, Rewired will provide robotics and business expertise through its scientific advisors and general partners.

“Rewired’s investment and partnership will help us explore new applications for our technology, at a time when these sensing capabilities are in high-demand across multiple industries,” said Chris Hanson, Aromyx founder and chief executive officer. “Rewired’s expertise and focus on robotics is a huge asset in helping Aromyx become the nose and taste buds of a new generation of smart machines.”