Bakers Journal

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COBS Bread and Breakfast Club team up on breakfast programs


September 4, 2014
By Bakers Journal

Sept. 4, 2014, Vancouver – COBS Bread and Breakfast Club of Canada are
joining forces in a new partnership and fundraising program to support
school breakfast programs.

Sept. 4, 2014, Vancouver – COBS Bread and Breakfast Club of Canada are joining forces in a new partnership and fundraising program to support school breakfast programs.

From Sept. 11 to 24, during COBS' Higher Fibre for Higher Learning fundraiser, $1 from every COBS Bread Higher Fibre loaf  purchased will be donated to Breakfast Club. The goal is to raise more than $35,000 for the club during this campaign. 

COBS Bread, part of the Bakers Delight network, has more than 70 locations in British Columbia, Alberta, Saskatchewan and Ontario. Breakfast Club of Canada is
a non-profit organization dedicated to providing funding and services
for school breakfast programs in Canadian communities.

"Breakfast Club is more than a charity, it's part of a social revolution
that positively impacts millions of vulnerable children by giving them
the best start in life," said Michelle Duck, national marketing manager, COBS Bread, in a news release. Breakfast Club of Canada served more than 25 million breakfasts last year. Currently, one in seven Canadian children are at risk of going to school hungry; this
equates to nearly one million children across the country.

"We are so pleased that COBS Bread has decided to partner with Breakfast Club of Canada. Not only is the relationship beneficial to the Club and our students,
but our core values align in that we both believe in serving nutritious
products, like their Higher Fibre bread, to growing children," said Josee
Desjardins, senior director, Western Canada, for Breakfast Club of Canada. 

In addition to COBS' Higher Fibre for Higher Learning Fundraiser, COBS
Bread is working to donate sandwich breads to Breakfast Club through its
End of Day Giving Program. All sandwich loaves are made fresh each day on site and contain no added sugar or preservatives. "Breakfast Club of Canada is a natural fit for COBS and this bread will provide a great start to the day for thousands of children," says Aaron Gillespie, President COBS Bread.  

A recent Toronto District School Board study of 6,000 students in six
middle and secondary schools suggested there is a clear link between
eating a healthy breakfast and academic performance, said the release, which cited one study as indicating Grade 7 and 8 students who ate breakfast at school on most days
were 10 per cent more likely to meet or exceed provincial reading standards than
those who did not have breakfast.