News
Canadians think they’re greener than they really are

July 10, 2009, TORONTO – Canadians are not practicing what they preach when it comes to their environmental commitments, according to new research.

July 10, 2009, TORONTO – Canadians
are not practicing what they preach when it comes to their
environmental commitments, according to new research commissioned by Cossette Communication and Summerhill.

The study, which measured the gap between how 'green' Canadians think they are versus what they actually do, shows a significant "Green Gap" of as high as 40 per cent exists between self perception and the real actions needed to improve the environment. The Green Gap measured behaviours across six categories such as energy, food, recycling, reusing, fuel efficiency and preference for green products. | READ MORE