Bakers Journal

Canadian-made, cost-effective honey substitute

April 16, 2021
By Bakers Journal

Image courtesy of Be Sweet

Canadian-made Be Sweet looks, tastes and can be used in the same applications honey can.

Produced in Mississauga, ON, Be Sweet won’t crystalize during storage, is a cost-effect and cruelty-free alternative to honey.

Mario Fleury, president of Be Sweet, said in a statement, “We always wondered why there was a table syrup as an affordable replacement for maple syrup, but nothing similar for honey. So my partner Eric Russell and I created it. Be Sweet gives consumers, restaurants and food processors a cost-effective alternative to honey that has all of the attributes of honey.”

Both Be Sweet Honey Spread and Be Sweet Vegan Honey Substitute are currently featured in the Ontario Made program at Loblaws stores across Ontario. Created by the Canadian Manufacturers & Exporters (CME), Ontario Made is supported by the government of Ontario and aims to promote and support locally-made products in the midst of the province’s economic recovery from the COVID-19 pandemic.

Be Sweet was initially created to serve large food processors and foodservice chains as an affordable alternative to honey. But looking to fill a gap in the market, it is now available to consumers as a cost-effective option in 500 gram and one kilogram inverted bottles.

Be Sweet products are available at Loblaws, Your Independent Grocer, Valu-Mart, City Market and other select fine grocers across Ontario. Be Sweet Vegan Honey Substitute is also available at various health food stores across Ontario and Quebec.


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