Bakers Journal

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Canadian company wins Ruby Award


May 22, 2019
By Bakers Journal
Image courtesy of Cascades Inc.

Cascades Inc. a paper packaging company won the Ruby Award for innovation of the year in the confectionery industry, thanks to its recyclable and insulating container northbox®. 

The recyclable container can keep cakes, cupcakes and candy cool during shipping and storage, making e-commerce easier for pastry chefs and bakeries who provide online ordering and delivery. 

Each year, the Ruby Awards recognize a product in the confectionery market that is a break-through innovation that helps advance the industry. This award is presented by the National Confectioners Association (NCA) during the Sweets & Snacks Expo, this year held in Chicago. 

With the rise of e-commerce, there is an urgent need to reduce the environmental footprint of the thermal packaging used by the confectionery industry. Packaging is now an integral part of the brand experience, and the new generation of buyers understands its impact on the environment. Cascades is proud to be part of the solution with its isothermal container northbox made of 100 per cent recycled cardboard, which was designed to be recycled at the end of its life: a first for North America. 

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“Our most recent innovation, the northbox level 2 insulator, is perfectly suited to parcel delivery of temperature-sensitive products during the summer season. We are delighted to offer the confectionery industry a recyclable alternative that preserves the freshness and integrity of their products during transport. We are very proud to have received this award,” said Luc Langevin, President and Chief Operating Officer of the Cascades Specialty Products Group in a press release.