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Cadbury slams Kraft bid and business model

September 17, 2009  By FoodAndDrinkEurope.com



NEWS HIGHLIGHT

Cadbury slams Kraft bid and business model

Cadbury has labelled Kraft “a low-growth conglomerate” in a letter restating its rejection of the food giant’s £ 10.2 billion (US $ 16.7 billion) takeover bid.


Sept. 17, 2009 – Cadbury has labelled Kraft “a low-growth conglomerate” in a letter restating its rejection of the food giant’s £10.2 billion (US$16.7 billion) takeover bid.


Kraft went public about its bid last week in an effort to “encourage and further” the acquisition process, and has followed up its offer with aggressive public comments. | READ MORE


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