Marketing
One of the top-selling holidays is coming up. Here are five great ways to increase your Mother’s Day profits.
March 27, 2013 – Can you name two words that might increase your business? Here's a hint: the answer doesn't involve "please" or "thank you." Here's a suggestion from Jeff Mowatt that may help boost your sales and form better relationships with your customers.
March 13, 2013 – Is what you do for a living perceived by potential customers as being a mere commodity; more or less the same as others in your profession? When that happens, customers revert to the easiest differentiator - price. Here are tips from Jeff Mowatt on how to set yourself apart from your competition.
Nearly 10 million Canadians, and almost six out of 10 Americans of all ages, slept poorly one or more times this week, according to the National Center for Sleep Disorders Research at the National Insitutes of Health.
Ease your customer’s information overload by helping to make their purchases easy and memorable.
The fall of a superbrand, all the emotional memories tied up in it and the cost of not taking care of business 
Those of us trying to figure out how to leverage social media/marketing tools have been waiting to see which of these platforms will thrive and which will wither on the vine.
Jan. 31, 2013 – The assumption is that if customers keep spending their money with you, they must like you. But is that really true? Jeff Mowatt explains the difference between repeat customers and loyal customers.
Dec. 28, 2012 – Too often, there is little attention paid to how employees can fix the damaged relationship when the customer has been let down. Here are five strategies for your employees to become an advocate of your business from Jeff Mowatt.
Pair coffee with baked goods for a winning combination and an opportunity to expand your menu
The days of fresh bread and milk being delivered to your doorstep are a memory of generations past:
As children, many Canadians spend cold, wintery days outside after school or on the weekends building snowmen and tobogganing.
Seven ways to move your bakery up and be recognized by search engines 
Aug. 9, 2012 – Quick, what's the typical greeting used most often by 60 per cent of retail stores? You're right if you guessed, "Can I help you?"
July 20, 2011 – If you haven’t gotten on the Social Media Marketing (SMM) bandwagon yet because you think it’s just a fad with no real bottom line benefit, think again.
April 1, 2011 - Mention the phrase “social media” and most people automatically think of Facebook and Twitter. But if you have any dealings in the corporate world—whether you’re a CEO, salesperson, human resource manager, administrative assistant, or anything in between—you’ll want to take a closer look at LinkedIn. You will find it a useful tool to make your business relationships more meaningful…and more profitable.
March 9, 2011 - When it comes to retailing, it's easy to get distracted by the hype about selling to the upcoming millennials (twenty somethings) or gen-xers (thirty somethings). Fine if your products are meant for these groups, but if your target-market is baby-boomer women, you'll need to operate quite differently from the current practices of most retailers.
Get ready for more natural flavours, savoury taste sensations and blends of old and new flavour friends such as chocolate and mango. These are the flavour fashions for 2010.
If we’re honest with ourselves, most of us are hoping this “recession thing” will just go away so we can get back to the good old days.
In celebration of Dr. Norman Borlaug – “the greatest human being who ever lived” – who changed how wheat is grown, and saved millions of lives.

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