Marketing
What ingredients are expected to play an integral role in the baking industry this year?
Jan. 29, 2014 – Your company may be seeking ways to employ public relations principles in your business model, but as Russell Trahan writes most are unclear on how to properly implement them.
Jan. 27, 2014, Calgary – A University of Calgary study indicates wrapping food up in a pretty package is as likely to influence a child's food choice as a brand name like McDonald's, reports the Vancouver Sun. |READ MORE
Five years ago, Facebook was a popular outlet for sharing vacation photos, LinkedIn was a helpful way to receive recommendations and Twitter and Pinterest were unheard of.
Text message marketing campaigns are a way to reach customers without breaking the small business bank.
Advertising can be a daunting task for a local bakery. I tried traditional routes such as flyers, local newspapers, radio and Groupon-like campaigns. Most were not successful. It’s hard to know what is the best way to attract customers.
Oct. 23, 2013 – Getting on social media is just the beginning. Find out how to use online media marketing to drive real results.
Sept. 27, 2013 – Marc Gordon lets businesses know how to capitalize on social media, but in a natural manner that reaches your audience and gives a return on investment.
Here are six reasons loyalty programs will work for your bakery
Aug. 21, 2013, Canada – Perfect customer service is a goal. It’s not reality. It may be attainable sometimes, but there will always, at some point, be a mistake, a problem or a complaint from the customer.
Remember that sprig of mint that you’d commonly find as garnish on every dessert?
The new definition of local food is a game-changer
Here are six out-of-the-box marketing ideas to help your bakery attract new customers
Here are five reasons social media is a must-do for your bakery
Bread is the food that people seem to love to hate right now.
May 22, 2013 – Let’s admit it - when it comes to dealing with customers who are stressed, some jobs are easier than others. A masseuse working in a resort spa will have more pleasant customers than a lost luggage agent at a busy airport. If your customers are sitting in a chair at your hair salon, they’re likely to be more relaxed than if they were sitting in an examination chair in a dental office.
It may sound overly simplistic, but every business starts with a single idea.
Adopting the latest technology is not just for the big boys of business.
April 25, 2013 – It seems in our fast-paced, frenetic world, customers are now more tired, rushed, stressed, and downright fed-up. Here are five do’s and don’ts for calming cranky customer from Jeff Mowatt. 
There’s never been a better time to shine a light on bread’s nutritional value

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