Five years ago, Facebook was a popular outlet for sharing vacation photos, LinkedIn was a helpful way to receive recommendations and Twitter and Pinterest were unheard of.
Text message marketing campaigns are a way to reach customers without breaking the small business bank.
Advertising can be a daunting task for a local bakery. I tried traditional routes such as flyers, local newspapers, radio and Groupon-like campaigns. Most were not successful. It’s hard to know what is the best way to attract customers.
Oct. 23, 2013 – Getting on social media is just the beginning. Find out how to use online media marketing to drive real results.
Sept. 27, 2013 – Marc Gordon lets businesses know how to capitalize on social media, but in a natural manner that reaches your audience and gives a return on investment.
Here are six reasons loyalty programs will work for your bakery
Aug. 21, 2013, Canada – Perfect customer service is a goal. It’s not reality. It may be attainable sometimes, but there will always, at some point, be a mistake, a problem or a complaint from the customer.
Remember that sprig of mint that you’d commonly find as garnish on every dessert?
The new definition of local food is a game-changer
Here are six out-of-the-box marketing ideas to help your bakery attract new customers
Here are five reasons social media is a must-do for your bakery
Bread is the food that people seem to love to hate right now.
May 22, 2013 – Let’s admit it - when it comes to dealing with customers who are stressed, some jobs are easier than others. A masseuse working in a resort spa will have more pleasant customers than a lost luggage agent at a busy airport. If your customers are sitting in a chair at your hair salon, they’re likely to be more relaxed than if they were sitting in an examination chair in a dental office.
It may sound overly simplistic, but every business starts with a single idea.
Adopting the latest technology is not just for the big boys of business.
April 25, 2013 – It seems in our fast-paced, frenetic world, customers are now more tired, rushed, stressed, and downright fed-up. Here are five do’s and don’ts for calming cranky customer from Jeff Mowatt.
There’s never been a better time to shine a light on bread’s nutritional value
One of the top-selling holidays is coming up. Here are five great ways to increase your Mother’s Day profits.
March 27, 2013 – Can you name two words that might increase your business? Here's a hint: the answer doesn't involve "please" or "thank you." Here's a suggestion from Jeff Mowatt that may help boost your sales and form better relationships with your customers.
March 13, 2013 – Is what you do for a living perceived by potential customers as being a mere commodity; more or less the same as others in your profession? When that happens, customers revert to the easiest differentiator - price. Here are tips from Jeff Mowatt on how to set yourself apart from your competition.
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Bakery Showcase Montréal 2019
May 5-6, 2019