Marketing
Baby, it’s cold outside. So, to warm body and spirit, many people turn to familiar comfort foods, whether sweet or savoury. Bakeries in general are well positioned to meet this need. And Canadian bakeries, in particular, know a thing or two about inclement weather.
With some good merchandising and creativity, you can attract a bigger lunch crowd at your bakery.
The red-hot trend of comfort food with a twist suggests people want to have it all. They want what feels familiar and safe – but they also enjoy the playfulness of trying something new.
What a mega-deal can teach us about building a brand and keeping it strong.
Oct. 22, 2014 – Move over, Millennials. Generation Z is poised to enter the workforce and they're bringing a whole new set of expectations with them.
Sept. 26, 2014 – Learn five ways to turn upset customers into fans by investing in front-line training.
People are more focused in their shopping habits these days. Here are five things you should know.
Aug. 29, 2014 – Many businesses are discovering the immense power of having a blog on their company website. Here are some tips on how to engage your customers.
Here are five easy steps to create a direct marketing campaign that really works.
Fondant can be a lot of fun. It’s like Play-Doh for adults, where your imagination is the only limit and the results are razzle-dazzle.
  June 23, 2014 – Execute poorly and suffer extreme consequences. That is the one certainty you face when rebranding your company or product name, logo, phrase or design scheme.
There’s no beating a dead horse when it comes to Dominique Ansel. The infamous creator of the Cronut can’t stay out of the news, and not always in a good way.
Statistics show that around 25 per cent of restaurant and foodservice dollars come from tourists. Are you missing out? 
April 1, 2014 – Learn how three small businesses surmount language barriers when doing business abroad – by letting products speak for themselves, getting help from shareholders and taking language classes.
March is National Ideas Month.  Hey, whose bright idea was that?
You already know it’s not easy gaining the attention and interest of today’s customer.
Are you thinking about opening a second store, or looking for ways to expand your business?
What ingredients are expected to play an integral role in the baking industry this year?
Jan. 29, 2014 – Your company may be seeking ways to employ public relations principles in your business model, but as Russell Trahan writes most are unclear on how to properly implement them.
Jan. 27, 2014, Calgary – A University of Calgary study indicates wrapping food up in a pretty package is as likely to influence a child's food choice as a brand name like McDonald's, reports the Vancouver Sun. |READ MORE

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