It is forever getting more complicated to know where to direct resources (both time and money) in today’s multi-channel marketing universe. In the olden days—not so long ago—you had radio, TV and print. Today you have radio, TV, posters, magazines, newspapers, direct mail, websites, blogs, e-mail, text, Facebook, Instagram, Snapchat, Twitter and the list goes on and on.
Bakeries are usually busy in the summer so owners tend to delay their marketing campaigns until the holidays. Excellent food, service and experience are all necessary to being successful in the bakery industry, but if you want a steady stream of new customers and keep your regulars coming back, you really need to market your bakery all year round. By doing this, you will create a snowball effect and will have new customers coming in all the time.
A successful bakery is one that makes high quality and exciting products, but also runs day-to-day operations with the utmost efficiency. If your shop is making innovative products, a master marketer and a solid citizen in your community then consider entering the 2017 Jake the Baker Award. Full details can be seen in this video or click here.
Great menu designs will enhance a bakery experience and help your customers makes the right choices. Your menu is often the first impression your bakery will make. Menus are your best marketing tools. They are an extension of your brand, and everything about presentation, design and layout and food/beverage descriptions will contribute to your guest experience and will increase your profit.
On a rainy Saturday in September I made my way to Goodwood, Ont., a small community north of Toronto, to witness what may go down in the book of Guinness World Records as the largest tart ever baked.
Fall is jam-packed with activities, holidays and events like back-to-school, Thanksgiving, Halloween, the start of several sports leagues and much more. And before you know it, the holiday season will be upon us. Fall is also the time to celebrate the harvest of wonderful fruits, vegetables and delicious earthy flavours.
Way back in early May I had the opportunity to attend Bakery Showcase 2016, the Baking Association of Canada’s national trade show and conference, and I was thrilled by the level of interest and familiarity bakers from across the country had with this magazine, especially our resident chef, Jake the Baker.  
Lighting can be an important way to attract customers and highlight your offerings, but it’s essential to use lighting sensibly to achieve the benefits without any of the pitfalls. Following are eight tips on using lighting to enhance your bakery and your sales.
For the past four months I have been spending my days learning all I can about the baking industry. I’ve been attending events, speaking with association leaders and visiting bakeries to hear about the issues facing people who turn raw ingredients into finished baked goods for people down the street, across the country or around the world.  
Providing digital ways for customers to access your menu can be a win-win for Canadian restaurants and their customers, shared the NPD Group’s Robert Carter during an industry webinar.
Bakeries cannot only rely on the great smell of freshly baked goods alone to tempt their customers’ taste buds. They must also develop promotional plans that attract and retain customers in the businesses and communities they serve and beyond. Following are seven tips to help promote your business this summer.
A domain name is a web address for a company. You use them every day. Here are a few examples:, and
You have a reliable customer base and a profitable ongoing foodservice operation. Instead of going through the hassles of looking for real estate, dealing with major construction and suffering the headaches of opening another branch, consider whether it is time to expand your bakery’s offerings before the summertime. Here are six tips for expanding your lineup.
Spring is just around the corner, which means it’s time to get started on plans for one of the biggest holidays for bakeries: Mother’s Day. Mother’s Day is second only to Christmas and even surpasses Valentine’s Day. Try out some of these promotions to easily increase sales in your bakery, provide value for your regular customers and even earn some new ones!
Retailing can be a tough road to hoe. The hours are long, the expenses hard to control and you never know what your traffic is going to be. Factors beyond your control like weather, construction and rival businesses can help or hinder financial results. What if you could identify a piece of business that was operationally efficient, very effective at building your brand and guaranteed steady income? There exists such a revenue stream: the club.
Having a great website will not do you much good if people who are looking for services like yours do not know you exist.
Remember the days when people noticed good customer service, talked about it, and most importantly, rewarded you for it? Happy customers would return and spread the word. In today’s fast paced world however, people are so rushed moving to the next thing, or so distracted by their mobile devices, that good customer service is overlooked. Fortunately, as I share in my seminars, there are several easy things you can do that will enhance your service and boost your business, which your customers will actually notice. Best of all, they cost you nothing. Here are five for starters…
There are certain times of the year when business is relatively slow. These slowdown periods are a common cause of cash flow shortages for many bakeries. Don’t let the seasonal slumps get you down! Use this off-season time to properly market your bakery and get ready for your peak season.
We’re never going to run out of new ideas, which is pretty exciting when you think about it. And language keeps up. It’s elastic and accommodates new ideas. Language shows us how to express and understand new ideas.
Bakeries can build more revenue by maintaining a strong brand. Brand is what your bakery is all about. Brand is a promise. It conveys quality, consistency, familiarity and trust. During a slow economy, this comfort and familiarity is what people crave. A strong brand image will bring your operation added value, command higher prices, attract better employees, and most of all, bring you more money.

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