A web presence will give your bakery business great online visibility, which in turn will enable customers to find you easily. Your new website is an effective marketing tool and will help generate awareness, exposure and extend your bakery brand. Your website should allow you to showcase your specialties, menu and services. As a busy independent baker, you may not have a lot of time left for marketing and promotion, but it is a necessary task if you want to keep your business going and expand your customer base.
If conversational commerce is highlighted to be the next big thing in retail, it begs the question: “Then what have we been doing all these years? Ordering by mime?” While the exchange of commerce has always been an interactive and involved conversation, it’s notable now because of one important development: We’re not the ones conversing with the customer. Machines are.
Planning a new website design for a small bakery can be daunting. There are many elements besides designing a beautiful, professional, secure and customer-friendly site. Above all, you have to make sure it matches the look and feel of your overall brand. Your domain name (URL) should just include your bakery company name; keep it simple.
One of the biggest challenges in marketing heard by businesses across almost all industries is the constant search for their next idea-the one that's going to hook and reel in new customers and clientele. It's the idea that constantly eludes them yet, if they find it, will lead to more revenues, long-term relationships and evergreen sales.
I just love Michelle Brisebois’ opening lines in this edition’s article on social media: “Do you feel like you can’t keep up with the latest trends in social media marketing? Join the club.” The platforms are changing, advice is changing, and heck, I daresay even people might be changing.
Clink! Happy New Year to all our bakery industry readers, a crew I predict is blissfully bushed from the holiday madness. A year behind, a year ahead. The news cycle sure closed with a bang as Loblaws/George Weston admitted to participating in a long running bread price fixing scheme in December.
I am sure that you have seen it happen every year – your bakery business slows down after the holiday rush. I know that your bakery counter lines up may have been very long during the holidays, but when winter months hit, you may not have the same amount of customers. This is the ideal time to get off your butt and do something different and use this slow period to finally get some other chores off your to-do list.
Peter Drucker famously wrote in The Practice of Management that the purpose of a business is to create and keep a customer. Unfortunately, the latter of these is often overlooked. With the papers, online content and mailers filled with so many ways to attract new customers, what businesses tend to forget is that they spend almost three times as much on attracting new customers than retaining the customers they already have.
It’s the most wonderful time of the year! With the holiday season quickly approaching, preparations are already underway for office year-end parties and family celebrations. For bakers, it’s their busiest time of year, and the holiday season brings different challenges and can be a very stressful time.
In 1975, the Federal Communications Commission (FCC) issued a largely overlooked ruling that allowed earth-orbiting antennas—satellites—to be used for broadcasting television over large areas. Around that same time, a little-known regional broadcasting network called Home Box Office (HBO) took notice, and decided to use the FCC's landmark decision to begin distributing its own programming via satellite.
Canadian cookie-makers have been enjoying a steady increase in consumer demand recently, with clients turning to the age-old, customizable treat to complete their party or corporate event. And the stats agree. According to a Mintel report released in July, 72 per cent of Canadians indulge in cookies, making it the country’s most popular sweet baked good by a long shot. The next closest favourite is muffins, coming in at 57 per cent, followed by cakes at 53 per cent and doughnuts at 45 per cent.
Health Canada is proposing to ban the marketing of junk food to kids. This means anyone 17 and under. This regulation points to increased efforts to combat obesity and the diseases associated with it by starting with healthier children.
The 2017 summer season will likely bring more tourists to your city or community since it will include a major birthday for Canada.
Owners of independent bakeries surely have been told how important it is for them, as small businesses, to have an online and social media presence.
After nearly a century of serving the bakery business, Dawn Foods’ optimism and dedication to the industry is stronger than ever. Dawn proudly support our customers, helping to make life’s special moments more memorable. Running a bakery is a 24/7 labor of love that requires ongoing care, and Dawn is committed to providing industry-leading products, resources and services.
Baking sugar might reduce its caloriesA Canadian and Chinese collaborated study funded through the Natural…
International Artisan Bakery Expo launchedBusiness-to-business trade show and conference producer, Emerald Expositions, has announced…
IDDBA crowns a winner for the Annual Cake Decorating ChallengeThe winner of the International Dairy Deli Bakery Association’s (IDDBA)…
Eat blueberries for longevityBakers Journal interviewed biologist Dr. Wilhemina “Willy” Kalt after her…
SJO Chocolate Chip Cookie-Off
Bakery Showcase 2019 Trade Show & Conference
May 5-6, 2019