Marketing
I am sure that you have seen it happen every year – your bakery business slows down after the holiday rush. I know that your bakery counter lines up may have been very long during the holidays, but when winter months hit, you may not have the same amount of customers. This is the ideal time to get off your butt and do something different and use this slow period to finally get some other chores off your to-do list.
With preparations finalized and shelves fully stocked, Canadian bakers are ready for the hectic holiday rush. This year’s beautifully-crafted desserts give a nod to tradition, but with creative new twists that will have customers savouring fresh flavours into the New Year.
Peter Drucker famously wrote in The Practice of Management that the purpose of a business is to create and keep a customer. Unfortunately, the latter of these is often overlooked. With the papers, online content and mailers filled with so many ways to attract new customers, what businesses tend to forget is that they spend almost three times as much on attracting new customers than retaining the customers they already have.
It’s the most wonderful time of the year! With the holiday season quickly approaching, preparations are already underway for office year-end parties and family celebrations. For bakers, it’s their busiest time of year, and the holiday season brings different challenges and can be a very stressful time.
In 1975, the Federal Communications Commission (FCC) issued a largely overlooked ruling that allowed earth-orbiting antennas—satellites—to be used for broadcasting television over large areas. Around that same time, a little-known regional broadcasting network called Home Box Office (HBO) took notice, and decided to use the FCC's landmark decision to begin distributing its own programming via satellite.
Canadian cookie-makers have been enjoying a steady increase in consumer demand recently, with clients turning to the age-old, customizable treat to complete their party or corporate event. And the stats agree. According to a Mintel report released in July, 72 per cent of Canadians indulge in cookies, making it the country’s most popular sweet baked good by a long shot. The next closest favourite is muffins, coming in at 57 per cent, followed by cakes at 53 per cent and doughnuts at 45 per cent.
Health Canada is proposing to ban the marketing of junk food to kids. This means anyone 17 and under. This regulation points to increased efforts to combat obesity and the diseases associated with it by starting with healthier children.
The 2017 summer season will likely bring more tourists to your city or community since it will include a major birthday for Canada.
Owners of independent bakeries surely have been told how important it is for them, as small businesses, to have an online and social media presence.
Mississauga, Ont. – The Restaurants Canada Show, which took place Feb. 26-28 in Toronto, marked Canada’s 150th birthday by celebrating the diversity of Canadian food culture and the unity of the foodservice industry along with its challenges and strengths.
Mark your calendar for HostMilano 2017, one of the world’s top trade shows for companies in the foodservice, food retail, and hotel industries.
After nearly a century of serving the bakery business, Dawn Foods’ optimism and dedication to the industry is stronger than ever. Dawn proudly support our customers, helping to make life’s special moments more memorable. Running a bakery is a 24/7 labor of love that requires ongoing care, and Dawn is committed to providing industry-leading products, resources and services.
If you decide to start a bakery where you will be able to showcase your talents, developing a business plan for your new operation is vital.
Spring is just around the corner, which means it’s time to start planning for one of the biggest holidays for bakery owners and operators across Canada: Easter. The best time to start your Easter marketing is around three weeks before the event. It is the perfect time to step up your marketing and promotions to bring up extra business for your bakery. Here are some creative and easy marketing ideas for making this Easter an egg-stra fun, festive and profitable event.
Connecting with 120,000 to 150,000 customers per day might have seemed impossible in our pre-social media world, but for some of Canada’s top cake-makers it’s a reality they enjoy daily. Instagram has become a pivotal platform for cake designers to showcase their works of art and is now playing a starring role in highlighting cake trends for the coming year.
It’s much easier for customers to find your bakery if you have a prominent sign with your business name on it out front of your shop. The bigger the sign, the better – and the more attractive the sign, the better.
The holiday season is now gone. If you are a bakery owner, the winter months, especially just after the holidays, can be the most depressing time of the year for your business. In fact, you have probably already noticed a decline in customers over the past few weeks.
After nearly a century of serving the bakery business, Dawn Foods’ optimism and dedication to the industry is stronger than ever. Dawn proudly support our customers, helping to make life’s special moments more memorable. Running a bakery is a 24/7 labor of love that requires ongoing care, and Dawn is committed to providing industry-leading products, resources and services.
It is forever getting more complicated to know where to direct resources (both time and money) in today’s multi-channel marketing universe. In the olden days—not so long ago—you had radio, TV and print. Today you have radio, TV, posters, magazines, newspapers, direct mail, websites, blogs, e-mail, text, Facebook, Instagram, Snapchat, Twitter and the list goes on and on.
Bakeries are usually busy in the summer so owners tend to delay their marketing campaigns until the holidays. Excellent food, service and experience are all necessary to being successful in the bakery industry, but if you want a steady stream of new customers and keep your regulars coming back, you really need to market your bakery all year round. By doing this, you will create a snowball effect and will have new customers coming in all the time.
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