Marketing
It’s no secret that small and medium-sized bakeries often find themselves having difficulty competing against the big guys. Making the best bear claws in town doesn’t matter if no one is coming in to try them.
For many small bakeries, competing with grocery stores or large-scale bakeries can be daunting. However, Michele Roberts, the owner of Etobicoke-based Tartistry sees the growing trend in food-oriented tourism as an opportunity to showcase small or burgeoning bakeries, and bring in locals from other parts of the city.
According to LinkedIn, it costs between four to ten times more to acquire a new customer than it does to keep an existing one. Whether you are already operating a bakery or thinking of opening a bakery, customer feedback is vital in the bakery business.
A penny saved is a penny earned. There are many ways to lose money in your bakery business. It could be in the kitchen, storage areas or in the office. There are also dozens of small changes that can save your bakery money every year such as taking proper inventory, re-evaluating your food orders, and using your bakery products creatively.
Puratos Canada, the Canadian arm of global Belgium-based brand Puratos has released some key insights into the consumer trends and the future of bakeries, with the results of a three-year study.
The search for the country's biggest donut devotee is on!  Entenmann's® Bakery, a division of Bimbo Bakeries USA, announced today it is now accepting entries for its sweetest honourary title ever – Chief Donut Officer.
Puratos Canada, the Canadian arm of global Belgium-based brand Puratos has released some key insights into the consumer trends and the future of bakeries, with the results of a three-year study.
Times are changing in the bakery industry. It is absolutely necessary nowadays for bakery operators to take some time to analyze their menu, product mix, and pricing.  
Puratos' Taste Tomorrow event yielded a trove of information for bakers, pastry chefs and restaurateurs who want to know where the trends are headed. 
As leaders formulate and fine tune their strategies, it is important for them to sort through and prioritize the often bewildering array of opportunities that compete for their attention.  One of the biggest traps you can fall prey to is the belief that everything is “Priority One”.  The problem with this is that if everything is Priority One, then nothing is Priority One.
Spring is in the air! The weather is warming up, the snow is melting and people are coming out from hibernation. A lot of bakers say that spring is an extremely busy period for them especially during Easter, and the graduation/wedding season.
Pi Day, also known as Pie Day, is celebrated on March 14. When did 3/14 first become known as Pie Day?
Consumers are heading into 2019 hearing marketing catchphrases that range from “bite-sized” and “indulgent” to “clean-label” and “natural.” Over the past few years, I’ve identified the balanced approach of indulgent miniatures as a cake trend that’s not going anywhere.
There is an old proverb that goes, “Give a person a fish, and you feed them for a day. Teach a person to fish, and you’ll feed them for a lifetime.”
Does your bakery make a good first impression? 5 easy tips to influence would-be customers.
Do you remember the last time a restaurant, bakery or a café surprised you, with a quick phone call, handwritten postcards or a sample of freshly baked cookies?
Bakery merchandising can be a simple and cost-effective way to enhance your customers’ shopping experience, and most importantly, boost your sales. Give passing pedestrians a chance to see something they might not have seen before: Turn your bakery into an experience, not just the to buy treats.
 Marketing intelligence firm, Mintel stated that Ketogenic diets, or “Keto” diets have gone from niche to fad: But how can bakers appeal to this market?
Improving profitability is one of the first steps to expanding and growing your bakery. Many of these easy tips can be done quickly to immediately improve your bakery’s profitability and sales, and these ideas can be implemented with great ease.
The first five weeks of the back-to-school period means an increase in sales for certain baked goods. Parents who stock up on lunchtime staples and snacks for their children buy more of a certain kind of treat in early autumn than any other time of year, including winter holidays.
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