One of the biggest challenges in marketing heard by businesses across almost all industries is the constant search for their next idea-the one that's going to hook and reel in new customers and clientele. It's the idea that constantly eludes them yet, if they find it, will lead to more revenues, long-term relationships and evergreen sales.
I just love Michelle Brisebois’ opening lines in this edition’s article on social media: “Do you feel like you can’t keep up with the latest trends in social media marketing? Join the club.” The platforms are changing, advice is changing, and heck, I daresay even people might be changing.
Clink! Happy New Year to all our bakery industry readers, a crew I predict is blissfully bushed from the holiday madness. A year behind, a year ahead. The news cycle sure closed with a bang as Loblaws/George Weston admitted to participating in a long running bread price fixing scheme in December.
I am sure that you have seen it happen every year – your bakery business slows down after the holiday rush. I know that your bakery counter lines up may have been very long during the holidays, but when winter months hit, you may not have the same amount of customers. This is the ideal time to get off your butt and do something different and use this slow period to finally get some other chores off your to-do list.
Peter Drucker famously wrote in The Practice of Management that the purpose of a business is to create and keep a customer. Unfortunately, the latter of these is often overlooked. With the papers, online content and mailers filled with so many ways to attract new customers, what businesses tend to forget is that they spend almost three times as much on attracting new customers than retaining the customers they already have.
It’s the most wonderful time of the year! With the holiday season quickly approaching, preparations are already underway for office year-end parties and family celebrations. For bakers, it’s their busiest time of year, and the holiday season brings different challenges and can be a very stressful time.
In 1975, the Federal Communications Commission (FCC) issued a largely overlooked ruling that allowed earth-orbiting antennas—satellites—to be used for broadcasting television over large areas. Around that same time, a little-known regional broadcasting network called Home Box Office (HBO) took notice, and decided to use the FCC's landmark decision to begin distributing its own programming via satellite.
Canadian cookie-makers have been enjoying a steady increase in consumer demand recently, with clients turning to the age-old, customizable treat to complete their party or corporate event. And the stats agree. According to a Mintel report released in July, 72 per cent of Canadians indulge in cookies, making it the country’s most popular sweet baked good by a long shot. The next closest favourite is muffins, coming in at 57 per cent, followed by cakes at 53 per cent and doughnuts at 45 per cent.
Health Canada is proposing to ban the marketing of junk food to kids. This means anyone 17 and under. This regulation points to increased efforts to combat obesity and the diseases associated with it by starting with healthier children.
The 2017 summer season will likely bring more tourists to your city or community since it will include a major birthday for Canada.
Owners of independent bakeries surely have been told how important it is for them, as small businesses, to have an online and social media presence.
After nearly a century of serving the bakery business, Dawn Foods’ optimism and dedication to the industry is stronger than ever. Dawn proudly support our customers, helping to make life’s special moments more memorable. Running a bakery is a 24/7 labor of love that requires ongoing care, and Dawn is committed to providing industry-leading products, resources and services.
Spring is just around the corner, which means it’s time to start planning for one of the biggest holidays for bakery owners and operators across Canada: Easter. The best time to start your Easter marketing is around three weeks before the event. It is the perfect time to step up your marketing and promotions to bring up extra business for your bakery. Here are some creative and easy marketing ideas for making this Easter an egg-stra fun, festive and profitable event.
Connecting with 120,000 to 150,000 customers per day might have seemed impossible in our pre-social media world, but for some of Canada’s top cake-makers it’s a reality they enjoy daily. Instagram has become a pivotal platform for cake designers to showcase their works of art and is now playing a starring role in highlighting cake trends for the coming year.
Bakery Showcase 2018 PromoToronto – The Bakery Showcase two-day event will be held…
Hershey’s company promises a sustainable cocoa farming policyHershey, PA – The Hershey Company has announced that they…
Canadian food giants join Walmart's anti-hunger campaignMississauga, ON – Some of the world’s largest food companies…
Study reveals consumers' favourite breadMelville, NY – Comax Flavors has released new primary research…
Bakery Showcase 2018 Trade Show & Conference
April 29-30, 2018
June 10-12, 2018