As leaders formulate and fine tune their strategies, it is important for them to sort through and prioritize the often bewildering array of opportunities that compete for their attention. One of the biggest traps you can fall prey to is the belief that everything is “Priority One”. The problem with this is that if everything is Priority One, then nothing is Priority One.
Bakery merchandising can be a simple and cost-effective way to enhance your customers’ shopping experience, and most importantly, boost your sales. Give passing pedestrians a chance to see something they might not have seen before: Turn your bakery into an experience, not just the to buy treats.
Marketing intelligence firm, Mintel stated that Ketogenic diets, or “Keto” diets have gone from niche to fad: But how can bakers appeal to this market?
Improving profitability is one of the first steps to expanding and growing your bakery. Many of these easy tips can be done quickly to immediately improve your bakery’s profitability and sales, and these ideas can be implemented with great ease.
Competition is huge for small bakery owners. What can you do to stand out? You should ask yourself if your customers are happy.
On July 8 2018, 38 participants, some of them being Toronto’s most popular bakers and gifted amateurs both vied for the title of “Toronto’s Best Chocolate Chip Cookie,” at Toronto’s first Chocolate Chip Cookie-off. Based on ticket sales alone, the event was estimated to raise over $50, 000. The final tally is closer to $120, 000.
A web presence will give your bakery business great online visibility, which in turn will enable customers to find you easily. Your new website is an effective marketing tool and will help generate awareness, exposure and extend your bakery brand. Your website should allow you to showcase your specialties, menu and services. As a busy independent baker, you may not have a lot of time left for marketing and promotion, but it is a necessary task if you want to keep your business going and expand your customer base.
If conversational commerce is highlighted to be the next big thing in retail, it begs the question: “Then what have we been doing all these years? Ordering by mime?” While the exchange of commerce has always been an interactive and involved conversation, it’s notable now because of one important development: We’re not the ones conversing with the customer. Machines are.
Planning a new website design for a small bakery can be daunting. There are many elements besides designing a beautiful, professional, secure and customer-friendly site. Above all, you have to make sure it matches the look and feel of your overall brand. Your domain name (URL) should just include your bakery company name; keep it simple.
One of the biggest challenges in marketing heard by businesses across almost all industries is the constant search for their next idea-the one that's going to hook and reel in new customers and clientele. It's the idea that constantly eludes them yet, if they find it, will lead to more revenues, long-term relationships and evergreen sales.
Bimbo Bakeries USA wins environmental awardBimbo Bakeries USA is proud to announce that it has…
Fresh City acquires Mabel's BakeryToronto's Fresh City, an award-winning urban farm and omni-channel retailer,…
Canadian to compete at IDDBA19 Cake Decorating ChallengeIDDBA has announced the three contestants chosen to participate in…
IBIE offers virtual reality bakery toursThe International Baking Industry Exposition (IBIE), commonly known as the…
Bakery Showcase Montréal 2019
May 5-6, 2019