Marketing
As leaders formulate and fine tune their strategies, it is important for them to sort through and prioritize the often bewildering array of opportunities that compete for their attention.  One of the biggest traps you can fall prey to is the belief that everything is “Priority One”.  The problem with this is that if everything is Priority One, then nothing is Priority One.
Spring is in the air! The weather is warming up, the snow is melting and people are coming out from hibernation. A lot of bakers say that spring is an extremely busy period for them especially during Easter, and the graduation/wedding season.
Pi Day, also known as Pie Day, is celebrated on March 14. When did 3/14 first become known as Pie Day?
Consumers are heading into 2019 hearing marketing catchphrases that range from “bite-sized” and “indulgent” to “clean-label” and “natural.” Over the past few years, I’ve identified the balanced approach of indulgent miniatures as a cake trend that’s not going anywhere.
There is an old proverb that goes, “Give a person a fish, and you feed them for a day. Teach a person to fish, and you’ll feed them for a lifetime.”
Does your bakery make a good first impression? 5 easy tips to influence would-be customers.
Do you remember the last time a restaurant, bakery or a café surprised you, with a quick phone call, handwritten postcards or a sample of freshly baked cookies?
Bakery merchandising can be a simple and cost-effective way to enhance your customers’ shopping experience, and most importantly, boost your sales. Give passing pedestrians a chance to see something they might not have seen before: Turn your bakery into an experience, not just the to buy treats.
 Marketing intelligence firm, Mintel stated that Ketogenic diets, or “Keto” diets have gone from niche to fad: But how can bakers appeal to this market?
Improving profitability is one of the first steps to expanding and growing your bakery. Many of these easy tips can be done quickly to immediately improve your bakery’s profitability and sales, and these ideas can be implemented with great ease.
The first five weeks of the back-to-school period means an increase in sales for certain baked goods. Parents who stock up on lunchtime staples and snacks for their children buy more of a certain kind of treat in early autumn than any other time of year, including winter holidays.
The words you use in your bakery's social media account and your display case matter: Are you using "trigger words" that fire up your sales? Read on to find the words that consumers responded to the most when buying pastry.
Competition is huge for small bakery owners. What can you do to stand out? You should ask yourself if your customers are happy.
On July 8 2018, 38 participants, some of them being Toronto’s most popular bakers and gifted amateurs both vied for the title of “Toronto’s Best Chocolate Chip Cookie,” at Toronto’s first Chocolate Chip Cookie-off. Based on ticket sales alone, the event was estimated to raise over $50, 000. The final tally is closer to $120, 000.
There are a number of motivators to go into your own business. From offering a better solution to discovering a passion while traveling, the entrepreneurial journey has become a sexy endeavour. However, it takes a plan, vision and hard work to create a profitable business from scratch.
A web presence will give your bakery business great online visibility, which in turn will enable customers to find you easily. Your new website is an effective marketing tool and will help generate awareness, exposure and extend your bakery brand. Your website should allow you to showcase your specialties, menu and services. As a busy independent baker, you may not have a lot of time left for marketing and promotion, but it is a necessary task if you want to keep your business going and expand your customer base.
If conversational commerce is highlighted to be the next big thing in retail, it begs the question: “Then what have we been doing all these years? Ordering by mime?”  While the exchange of commerce has always been an interactive and involved conversation, it’s notable now because of one important development: We’re not the ones conversing with the customer. Machines are.
Planning a new website design for a small bakery can be daunting. There are many elements besides designing a beautiful, professional, secure and customer-friendly site. Above all, you have to make sure it matches the look and feel of your overall brand. Your domain name (URL) should just include your bakery company name; keep it simple.
One of the biggest challenges in marketing heard by businesses across almost all industries is the constant search for their next idea-the one that's going to hook and reel in new customers and clientele. It's the idea that constantly eludes them yet, if they find it, will lead to more revenues, long-term relationships and evergreen sales.
Do you feel like you can’t keep up with the latest trends in social media marketing? Join the club. Social media tools and trends change more frequently than your menu does and it can be hard to stay on top of new channels and new features for existing channels.
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