Business and Operations

There are a number of motivators to go into your own business. From offering a better solution to discovering a passion while traveling, the entrepreneurial journey has become a sexy endeavour. However, it takes a plan, vision and hard work to create a profitable business from scratch.
A web presence will give your bakery business great online visibility, which in turn will enable customers to find you easily. Your new website is an effective marketing tool and will help generate awareness, exposure and extend your bakery brand. Your website should allow you to showcase your specialties, menu and services. As a busy independent baker, you may not have a lot of time left for marketing and promotion, but it is a necessary task if you want to keep your business going and expand your customer base.
If conversational commerce is highlighted to be the next big thing in retail, it begs the question: “Then what have we been doing all these years? Ordering by mime?”  While the exchange of commerce has always been an interactive and involved conversation, it’s notable now because of one important development: We’re not the ones conversing with the customer. Machines are.
Planning a new website design for a small bakery can be daunting. There are many elements besides designing a beautiful, professional, secure and customer-friendly site. Above all, you have to make sure it matches the look and feel of your overall brand. Your domain name (URL) should just include your bakery company name; keep it simple.
One of the biggest challenges in marketing heard by businesses across almost all industries is the constant search for their next idea-the one that's going to hook and reel in new customers and clientele. It's the idea that constantly eludes them yet, if they find it, will lead to more revenues, long-term relationships and evergreen sales.
Do you feel like you can’t keep up with the latest trends in social media marketing? Join the club. Social media tools and trends change more frequently than your menu does and it can be hard to stay on top of new channels and new features for existing channels.
Finding a space for your small bakery operation is one thing, but leasing a commercial retail bakery space will be one of your biggest operating expenses. Dozens of details could go wrong. It involves more than finding the perfect business location and signing an affordable lease; it will take careful planning, great negotiating skills, and proper budgeting to find a suitable place that will meet your needs.
As we emphasize in our new book, Negotiating Commercial Leases & Renewals for Dummies, the leasingprocess is not a simple task. Considering the number of steps involved and potential hurdles you may face, property planning and allowing for ample time can save you aggravation and - more importantly – money.  
Imagine closing your eyes and throwing a dart at the Wall Street Journal to pick a stock you had to invest your entire savings in. You can't look at the price until the last day of the year. Nervous? Probably. Yet, this is how most businesses plan. They choose one time a year, develop a plan, put it in the drawer only to review it at the same time the following year and hope they achieved their goal. This approach is not a good investment strategy, nor is it a good business planning process.
So you really want to open up your very own bakery? Welcome to part 2 of my opening a bakery business reality checklist. Once you have decided what type of bakery you want to run, got the proper business legal papers, permits, and licences, as well as your business plan together (part 1), it’s time to think of the equipment, display cases, and packaging that you will need.
Many of my friends and family members are excellent bakers and some of them always talk and dream about opening a bakery. If you are thinking of opening your own bakery, let me tell you that you need a reality check checklist. Opening a bakery may seem like a piece of cake, but there is a lot involved in starting a new bakery and it can be a very costly venture.
Ahhh, the smell of freshly baked bread or sweets! But what about that sweet smell of success? Having a business plan for your bakery can be the key to making your business thrive.
In the wake of the Hardie sexual misconduct scandal and the #MeToo movement, people in the food industry need to learn how to foster a positive workplace culture to strengthen their business.
Although Neil Sedaka and Howard Greenfield may have been right about love relationships when they penned their hit, “Breaking Up Is Hard to Do,” when it comes to business, that notion rings less true.
Not so long ago, most people in the workplace received feedback once-a-year during a performance review. An employee didn’t expect a development plan, a career track, or anyone to take an interest in his or her professional growth.
When baby boomers took their first “real” jobs upon entering the workforce, their demands and expectations were ridiculously low by today’s standards. On their first day on the job they got an employee handbook that they took home and scanned while eating dinner or watching TV. Company training, if there was any, was minimal.
One of the most important and critical aspects of a bakery operation is in recruiting the right employees. Finding the right people to work in your bakery is not easy. Hiring can be very frustrating.
Toronto – The Ontario government passed a host of changes to labour laws Wednesday. Here are some highlights of the legislation, including the centrepiece minimum wage increase.
The end is nigh for hydrogenated oils in Canada. The writing is on the wall, the chickens are coming home to roost, the clock strikes midnight – you get the picture. Time is almost up.
This spring, rumblings in the United States about the labelling of genetically modified, or more precisely, genetically engineered, food products became louder.
Seven days prior to press time, a U.S.-based manufacturer called ABC Croutons Company* received a telephone call from a staff reporter of a high-profile American newspaper with national and international distribution.
If you export or import food across provincial or national boundaries, there are changes coming your way that will affect your wallet and how you operate.
Jan. 24, 2014, U.S. – The Food and Drug Administration (FDA) says knowledge about nutrition has evolved over the last 20 years and the labels need to reflect that, reports The Province. |READ MORE
Convincing consumers to purchase your goods has little to do with the product itself, at least initially. Before your food can prove its delicious worthiness, the label must do the talking.
I would like to introduce to you a little example of how some technology can effect major changes to even the simplest of operations.
May 12, 2014 – You know the scenario . . . your workday is running smoothly when suddenly you find yourself dealing with one customer in front of you, another on the phone, while a third arrives with just a quick question. Here are five tips that may reduce stress and boost customer loyalty.
July 30, 2013 – Find out five things that Marc Gordon recommends to never tell an angry customer.
Feb. 13, 2013 – Sometimes a manager's advice on customer care ends-up making bad service even worse. Here are tips from Jeff Mowatt on training your staff to make better decisions.
Jan. 17, 2013 – Technology is changing the face of customer service. Traditional ways we used to interact with customers, win their trust, and keep them coming back are becoming irrelevant. Jeff Mowatt offers three of the most significant trends in customer service, and how you can position your business to capitalize rather than capsize in response.
Dec. 6, 2012 – There are no absolute rules for juggling customers – you need to adapt to your workplace's business realities. Here are five tips from Jeff Mowatt that help reduce stress and boost customer loyalty.
Mixers are a staple in almost every commercial kitchen — an equipment workhorse used for everything from bread and pastries to pizza dough. Whether you need a mixer that is 12 quarts or 140 quarts, there are technologies available that help provide greater reliability and consistency.
When’s the last time you upgraded your oven or mixer? Perhaps it’s been a while.
The 2017 North American Association of Food Equipment Manufacturers (NAFEM) show took place Feb. 9-11, 2017, at the Orange County Convention Center in Orlando, Fla.
Students in the professional baking and pastry arts program at Vancouver Island University are training on the most modern, state-of-the-art equipment available, thanks to a generous donation from MONO Equipment, in partnership with RF Bakery Equipment.
Vieira’s Bakery required more frozen storage capacity fast before its fourth production line came online. As a major producer of European style breads, the 100,000-square-foot, Newark, N.J.-based wholesale bakery had expanded to ship nationwide and into Canada, but sought to more efficiently produce and store more than 150 SKUs of frozen par-baked and fully baked rolls and breads.
A Chicagoland institution for the past 32 years, Talerico-Martin Bakery is a high-production wholesale operation, producing fresh-baked Danish, muffins, cookies and donuts that are distributed daily to over 600 restaurants, convenience stores and other wholesale customers throughout the Chicago area and Southern Wisconsin and Northwestern Indiana. The bakery also supplies its products frozen to institutions, such as school systems, throughout the U.S.
From your standpoint as a tenant, paying a security deposit confers no benefit. It ties up your money – money that many landlords try hard to not refund to you if you don’t renew your lease.
Securing a commercial tenancy isn’t always an easy process. For one, landlords and tenants have different motivations. For the landlord, owning commercial property and leasing space to tenants is their primary goal.
Believe it or not, it’s possible for baker tenants.
Does leasing a larger commercial space lead to increased business? Not necessarily! In fact, bakery tenants often find that a larger commercial space results in a bigger problem that they are not profiting. When they come to The Lease Coach stating that they are not making any money because their rent is too high we have often discovered that, more often than not, the baker has simply leased too many square feet.
Should you automatically agree to the same terms and conditions when you renew your lease as you accepted when you first signed? No. When we co-wrote “Commercial Leases & Renewals for dummies,” we explained that properly negotiating your commercial lease renewal was an important consideration for all tenants.
Do you have enough parking for your customers, you and your staff? It’s a common problem we see with both new and established commercial tenants, and here are a number of factors to consider.

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