Big Apple sweet on cupcakes

Oct. 21, 2008, NEW YORK — The crowded streets of Rockefeller Center, bustling with people in
expensive suits on lunch break, surely seem a departure from Bleecker
Street’s cobblestoned charm, but this scene is exactly what Magnolia
Bakery needs to expand its customer base beyond Sex and the City-crazed
tourists.

Oct. 21, 2008, NEW YORK — The crowded streets of Rockefeller Center, bustling with people in
expensive suits on lunch break, surely seem a departure from Bleecker
Street’s cobblestoned charm, but this scene is exactly what Magnolia
Bakery needs to expand its customer base beyond Sex and the City-crazed
tourists.

Magnolia Bakery opened its third location on Wednesday, Oct. 8, in
Rockefeller Center. The new location carries on the bakery’s
characteristic Mom’s kitchen feeling, with snow-white porcelain tiles
and visible KitchenAid-mixed batter. | FULL STORY