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Bakery sees sweet returns from social media blitz

February 14, 2011  By Kyle Stock/Wall Street Journal


NEWS HIGHLIGHT

Bakery sees sweet returns from social media blitz
When a December blizzard buried Spot Dessert Bar under nearly two feet of snow, the bakery quickly got customers back by offering half-price hot drinks on Facebook, Twitter and its blog.

February 14, 2011, New York – When a December blizzard buried Spot
Dessert Bar under nearly two feet of snow, the bakery quickly got
customers back by offering half-price hot drinks on Facebook, Twitter
and its blog. | READ MORE

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