Bakery landlord slips free-cupcake rider into lease

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Bakery landlord slips free-cupcake rider into lease
Call it the cupcake clause. A Manhattan landlord slipped a sweet stipulation into the lease of its new tenant, popular bakery chain Crumbs.

April 14, 2009, NEW YORK – Call it the cupcake clause. A Manhattan landlord slipped a sweet stipulation into the lease of its new tenant, popular bakery chain Crumbs.

When drafting the lease for the shop at 880 Third Avenue last fall, landlord Jack Resnick & Sons requested a dozen of Crumbs' renowned cupcakes be delivered to its monthly sales meetings.

"It's a rider, as official as any of the others," Crumbs owner Jason Bauer said. "I obviously picked it up on the first read and got a chuckle."