Bakers Journal

BAC webinar: Telling the Story of Your Bakery

October 18, 2023
By Bakers Journal

The Baking Association of Canada brings you baker and business coach Mark Dyck presenting an exciting, interactive educational webinar, Telling the Story of Your Bakery, Nov. 14.

Many of you will know Mark as creator and host of the Rise Up! The Baker Podcast featuring conversations with professional bakers and bakery owners from around the world. He is the founder of, a global community of bakery owners working together to build successful, sustainable bakeries.

Feeling pulled in 10 directions when it comes to social media? Don’t worry – Baking business coach Mark Dyck will walk you through Telling the Story of Your Bakery!

Mark specializes in helping people tell better stories and leaders make meaningful change. After a successful corporate career, Mark took a big leap with his wife Cindy and opened Orange Boot Bakery in Regina, Sask. Their small, traditional bread bakery was known as much for its generosity, humanity and devoted customers as for its delicious bread and pastries. Here’s how Mark describes Telling the Story of Your Bakery, his keynote talk aimed directly at small and independent bakeries and baking professionals.

You opened your bakery because you wanted to build something special.  Something different.  Something that is uniquely your own.  


But telling your story so it stands out from the crowd often seems impossible.  We get caught up in the noise and the chatter, trying to figure out the next platform, trying to beat The Algorithm, and working on our dance moves rather than our products, our team or our customers. In all that striving and chasing, we lose sight of the people we want to reach and the actual story we want to tell.

There is a better way.  A way to get your message out to the people who are desperate to hear it.  We’ll get there by telling better stories.  

In this session, you will learn key techniques that will help you tell better stories about your bakery and more.  You will learn a simple framework for finding the best stories to tell and the best place to tell them, without worrying about The Algorithm.  And you won’t have to learn how to dance (unless you really want to)!


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