B.C.-based Silver Hills Sprouted Bakery updates brand look

Abbotsford, B.C. — Silver Hills Sprouted Bakery, based in Abbotsford, B.C., has refreshed its brand, including a product packaging redesign and updated product portfolio, and introduced an Omega-3 ALA rich loaf called “Omegamazing.”

The new design features Silver Hills Sprouted Bakery’s bold and bright colours while shining the spotlight on its signature ingredient: sprouted whole grains. Featured on each package of Silver Hills Sprouted Bakery’s breads, bagels, and buns is a clear window, which allows consumers to easily see the colour, texture and grains in every product.

The new packaging allows consumers to easily spot nutritional values for such nutrients as fibre, protein and whole grains. It includes labels for Non-GMO Project Verified, USDA Organic Ingredients, Certified Glyphosate Free, Certified Vegan, Kosher, and Peanut & Nut Free.

“Today we are thrilled to introduce Silver Hills Sprouted Bakery’s new look, which better communicates our continued commitment to sprouted whole grains and the excellent nutritional benefits they offer, and importantly, also makes it easier for consumers to make healthier choices in the aisle,” said Stan Smith, founder and president of Silver Hills Sprouted Bakery.

The updated line of sprouted whole grain bread products, which includes organic and made from organic ingredients breads, bagels, and buns, has been reformulated. The reformulations include enhancements to the sprouting and preparation techniques of grains for improved consistency, taste and softness.