News Trends
Apricot Crush WGSN and Coloro’s Colour of the Year 2024

Looking for colour inspiration for your bakery’s desserts, cake decoration and event decor? WGSN Trend Forecasters and sister company Coloro colour system has announced the Color of Year for 2024 to be Apricot Crush (Coloro 024-65-27).

“Apricot Crush signifies the importance of nourishing the mind and body,” said Clare Smith, colour strategist at WGSN. “It is the perfect hue for a world seeking calm and optimism, bringing a necessary pick-me-up as consumers continue to grapple with a range of emotions and uncertainty about the future.”