Bakers Journal

Features Health and Safety Technical
Allergen awareness


April 26, 2016
By Doug Picklyk


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The International Dairy-Deli-Bakery Association (IDDBA) has released a new training video to educate managers and service associates in fresh perishable departments on food allergens and offers tips on how to engage consumers on the subject.

Titled Safe Food Matters: Allergen Awareness, the five-minute training video addresses such topics as: what ingredients can trigger a food allergy reaction, the difference between a food intolerance and a food allergy, how to assist shoppers who have food allergies in their purchases, and ways to decrease the risk of cross-contact when preparing and selling food.

The video is the latest training resource developed in support of IDDBA’s Safe Food Matters! Focus on Allergens campaign.


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