Bakers Journal

Products Point of Sale (POS)
Paytronix launches subscription programs


November 18, 2020
By Bakers Journal


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Image courtesy of Paytronix

Paytronix Systems, Inc., the digital guest experience platform, announced the launch of their latest component of its loyalty platform that promises to make it possible for any bakery to launch and manage a subscription program.

As part of the Paytronix digital guest experience platform, Paytronix Subscriptions consolidates all the technology necessary – from payments to emails to analytics and tracking – to launch and manage a program. Paytronix manages all the data behind subscriptions, which automates and streamlines the program and makes it easy for marketers to manage and use. Brands can identify which parts of their program are successful and then make data-based decisions on how to modify and improve those programs. These programs could include such options as unlimited monthly offerings, meal passes, or per-item programs. Once a guest has enrolled, they are billed on a recurring monthly basis.

“Consumers are embracing subscriptions for everything from streaming services to meal kits to razor blades, but until now it’s been limited to offerings from major media and retail brands, and built on custom platforms,” said Andrew Robbins, CEO of Paytronix in a press release. “By removing the barriers to entry, Paytronix Subscriptions makes driving visits and incremental revenue from subscriptions accessible to all.”

Paytronix Subscriptions includes customer targeting to encourage signups and a streamlined signup process that reduces cart abandonment. The Paytronix platform tracks recurring payments, automates messaging for reminders, and manages rewards. In addition, Paytronix securely handles renewal processing and billing by managing tokenized credit cards. New emails are automatically triggered by subscription-related actions at point of sale or by members. What’s more, brands leverage Paytronix’s powerful analytics to track impact and ROI.

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Subscriptions are quickly becoming the preferred way for customers to engage with their favourite brands, and Paytronix Subscriptions makes it easy to launch a program by consolidating and managing the core technologies, guest touchpoints, and processes necessary for a successful program.

Subscription programs are growing across the board with Americans spending $640 on average for programs including those from streaming media, meal kits companies and even food delivery. What’s more, 34 per cent of Americans say that they will likely take on more subscriptions in the next two years.  Consumers who choose subscriptions tend to be younger and for 12 percent of them, having a subscription program was the key decision-making criterion for selecting a new brand.