Sara Lee In-Store Bakery is introducing its Wholesome Indulgence Bakery Bars to in-store bakeries to help them leverage the growing breakfast and snacking segments and offer more gourmet selections. Made with whole grains, fruits and nuts, they offer a great-tasting option to consumers who want to add whole grains and dietary fibre without sacrificing taste or quality. These bars represent Sara Lee’s next generation in this category, following its introduction of Bistro Collection Dessert Bars earlier this year.
According to data from NPD Group’s National Eating Trends and CREST Services, bar consumption is increasing; they are a top option for both in-home and away-from-home breakfast and snack consumption. Consumers are more health conscious but still want great-tasting baked goods.
Wholesome Indulgence Bakery Bars provide in-store bakeries with thaw-and-sell simplicity. The un-cut bars offer added versatility, allowing in-store bakeries to sell single serve grab-and-go bars, small breakfast packs or larger variety packs. Each 2.5 oz. serving contains: 3g dietary fibre, 7g protein, a good source of calcium, 300 calories or less, 7g of fat or less and 0g trans fat. The three, robust varieties are: cranberry almong, maple apple pecan and mocha latte.
For more information, call 888-832-6010, send an e-mail to:
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, or go to www.saralee.com
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