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2005 Frozen Dough Guide & Directory

& Directory

2005 Frozen Dough Guide & Directory
ALBION BAKERY SUPPLIES
25 Connell Court, Units 8 & 9, Etobicoke, Ont.  M8Z 1E8
Contact: • Rita Spizzirri, Mauro Rotondo, or George Spizzirri
Order Dept: • Helen Tel: 416-252-4660  Fax: 416-252-9993
Products offered: Cookies, cakes, tarts, muffin mixes, pie and tart shells, croissants, Danish, turnovers, puff pastry dough, pies (fruit and creme), Nanaimos, baklava, frozen fruits and vegetables, bread products, etc.
Assistance offered: Manufacturers’ technical services.
Company comments: “We offer a wide range of frozen baked and unbaked products for your convenience when there are not enough hours in a day.”

BACKERHAUS VEIT LTD.
70 Whitmore Rd., Woodbridge, Ont.  L4L 7Z4
Contact: • Sabine Veit, President & CEO, Jerry Chizick, Vice-President, Sales and Marketing.  Tel: 905-850-9229 Fax: 905-850-9292
Products offered: Frozen par-baked, multi-grain, sourdough and savoury breads, baguettes and rolls, bulk and packaged.
Deliveries: Across Canada and the United States. Local broker and distribution support.
Major customers: Retail food chains and foodservice.
Assistance offered: On-site technical support, training, plus merchandising and POP/POS materials.
Company comments: “Backerhaus Veit offers a wide range of European handcrafted quality par-baked frozen artisan breads and rolls that upscale and increase variety while reducing labour, prep time and spoilage.”

BAKEMARK CANADA
2480 Viking Way, Richmond, B.C.  V6V 1N2
Contact: • Richmond: Rick Barnes 604-303-1700 or 800-665-9441 • Calgary: Alfons Rosel 403-243-5493 or 800-661-1248
• Edmonton: Don Prokop 780-483-2831 or 800-363-8234 • Winnipeg: Lawrence Sierhuis 204-774-2424 or 800-665-2062
• Toronto: Steve McCaughey 905-829-2221 or 800-361-4998 • Montreal: Nancy Beecraft 450-667-8888 or 800-361-0758
Products offered: Clean labelled and kosher dough conditioners for use in the production of frozen dough, par-baked and frozen baked goods
Deliveries: Supply bakers across most of Canada, with most locations in B.C., Alberta, Manitoba, Ontario, and Quebec.
Major customers: Wholesale bakery manufacturers, independent bakeries, in-store bakeries, foodservice and the food industry.
Assistance offered: Sales, marketing and technical product development and expertise.
Company comments: “BakeMark Canada offers a variety of frozen dough conditioners. We also supply pre-made and par-baked products for your baking ease and convenience. Contact your local branch for all of your bakery ingredient needs.”

CAPE MARKETING ENTERPRISES LTD.
2122 Gladwin Cres. Unit D-30, Ottawa, Ont.  K1B 5N1
Contact: • Rene Melancon
Tel: 613-733-8237  Fax: 613-733-6161
E-mail: This e-mail address is being protected from spam bots, you need JavaScript enabled to view it
Products offered: Frozen ready to bake, croissants, baguettes, fresh sweet pastries, frozen pizza pockets, frozen miniature meat pies, frozen and fresh hors
d’oeuvres.
Deliveries: Eastern Ontario and Western Quebec.
Major customers: In-store bakeries, retail bakeries, hotels and restaurants, delis and institutions.

CAROLE’S CHEESECAKE COMPANY LTD.
1272 Castlefield Ave. Toronto, Ont.  M6B 1G3
Website: www.carolescheesecake.com
Contact: • Linda Wilson
Tel: 416-256-0000  Fax: 416-256-0001 
Products offered: 100 flavours of premium frozen baked cheesecakes, cakes, pies, and tortes.
Deliveries: Nationwide in Canada, via distributors. Export to USA, Caribbean, Europe, and Korea.
Major customers: Hotels, restaurants, cruise ships, airlines, railroads, food stores, foodservice distributors, caterers, institutions, private label, co-packing.
Assistance offered: New product development, signature cakes, merchandising materials, posters, banners, dessert menus, table tent cards, samples to taste.
Company comments: “Carole’s provides premium quality cakes, available pre-portioned in 6, 8, 10, 12, 14 or 16 servings per cake depending on choice of cake. Packaged 2 or 4 cakes per case. Carole’s has 33 years of baking experience. Carole’s is a federally registered C.F.I.A. Plant #1043, is federally-recognised HACCP certified, and is certified Kosher and Halal.”

CITY BAKERY SALES CORP.
906 1ST Ave. N.E. Calgary, Alta.  T2E 0C5
Contact: • Norm Skelton
Tel: 403-263-8578  Fax: 403-237-0453
Products offered: Specializing in frozen pre-proofed doughs including European buns, traditional and artisan specialty breads, baguettes, organic breads and buns, croissants and danish.
Deliveries: Canada and NorthWest Territories.
Major Customers: In-store and retail bakeries, hotels, restaurants, clubs and catering.
Assistance offered: Product expertise, technical support and training.
Company comments: “Utilize the advantage of freezer to the oven products with the MIWE computerized ovens to provide your customers continuous quality fresh-baked products all day.”

C.K. FOODS INC.
220 Viceroy Rd., Unit #9, Concord, Ont.  L4K 3C2
Contact: • Michael Chernyak
Tel: 905-760-1176 or 800-821-8995  Fax: 905-760-1172 E-mail: This e-mail address is being protected from spam bots, you need JavaScript enabled to view it
Website: www.ckfoods.com
Products offered: MoistureLok or Nu-BAKE are breakthrough ingredient technologies that significantly improve the freeze/thaw stability and shelf life of unbaked, par-baked and thaw ’n sell frozen doughs. Both ingredient systems are all-natural and non-GMO.
Deliveries: Across Canada.
Assistance offered: In-house technical support and strategic product development advice, as well as professional formulation services free-of-charge from a well-established outsourced product development firm. Test samples are provided and a large database of proven prototype bakery formulations are available.
Company comments: “Moisture Lok and Nu-Bake provide functionality that is comparable, and in many cases superior, to that offered by chemical dough improvers and shelf extenders. Both systems are sold successfully in Canada, the U.S.A., Europe, Asia, Australia and New Zealand.”

COBY’S COOKIES, INC.
48 Ashwarren Rd., Downsview, Ont.  M3J 1Z5            
Contact: • Joe Bergman, President
Tel: 416-633-1567, ext. 23  Fax: 416-633-9812
Products offered: Frozen unbaked muffin batter, cookie dough, brownie batter. Thaw and sell muffins packed in clam shells, individually wrapped or bulk packed. Thaw and sell tea biscuits. Frozen unbaked tea biscuit pucks and batter. Thaw and sell cookies individually wrapped. Low net-carb line of muffin batters, cookie dough and thaw-and-serve muffins and cookies.
Deliveries: Canada, Eastern and Central U.S., packaged in 3-,10-,15-,16- and 33-lb pails. Shipped by refrigerated truck or carrier, through multiple distributors.
Major customers: Foodservice companies, hotels, restaurants, in-store bakeries, retail bakeries, chain stores, hospitals, nursing homes and fundraisers.
Assistance offered: Technical staff is available to introduce sample and merchandise products with a liberal supply of promotional materials, posters, etc. Strong support is also available in product orientation storage, baking, handling, etc.
Company comments: “Coby’s Cookies Inc. offers the finest quality frozen unbaked muffin, brownie and cookie batters and dough as well as a thaw and sell line of muffins and cookies, including zero grams trans-fat line of muffin batter, thaw & sell muffins, thaw & sell cookies and cookie pucks.”

Crust Craft
13211-146 St. Edmonton, Alta.  T5L 4S8
Website: www.crustcraft.com
Contact: • Paul Flesher or Dave L’Heureux.
Tel: 780-466-1333  Fax: 780-466-1347
Products offered: Frozen, flat and raised-edge pizza crusts. Either par- baked or raw shells. Preproofed shells as well. Sizes range from 5" to 18". Can be packed for retail sale or bulk sale.
Deliveries: Canada, via refrigerated truck or carrier.
Major customers: Foodservice
companies, retail chains, hospitals, institutions, further pizza processors.
Assistance offered: In-house R&D lab services for new products. Strong support is also available in product orientations, storage, baking, handling, etc.
Company comments: “Crust Crafts offers the finest quality frozen pizza crusts and flatbreads by using the finest quality ingredients and workmanship.”

DAWN FOOD PRODUCTS (CANADA) LTD.
75 Vickers Road, Etobicoke, Ont. M9B 6B6.  (416) 233-5851  OR Box 190, 75-33rd Street East, Saskatoon, Sask.  S7K 3K7
Tel: (306) 934-3200  or Toll Free: 1-866-277-3663  E-mail: This e-mail address is being protected from spam bots, you need JavaScript enabled to view it
Website: www.dawnfoods.ca
Contact: • Jerry Dmytryshyn, General Manager of Sales (Western Canada)
• Keith McGlone, General Manager of Sales (Eastern Canada)
Products offered: Cake/doughnut mixes, bread mixes/bases, fruit fillings, glace fruit, icings, fondants, glazes, flour and other bakery ingredients.
Deliveries: Throughout Canada and U.S.
Major customers: In-store, retail, and wholesale bakeries, food manufacturers, food service, distributors.
Assistance offered: Technical assistance, training, marketing and custom product development.
Company comments: “Dawn Food Products is a full-service bakery supplier and distribution company headquartered in Jackson, Michigan. It is one of the world’s largest bakery manufacturers and distributors as well as one of the nation’s oldest manufacturers of bakery mixes and bases. Since 1920, Dawn’s dedicated employees, outstanding products and valued customers have made the Dawn name synonymous with excellence.”

FIERA FOODS COMPANY
50 Marmora Street, Toronto, Ont. M9M 2X5
Website: www.fierafoods.com
Contact: • Tom Lodu
Tel: 416-746-1010 ext 345  Fax: 416-746-8399  E-mail: This e-mail address is being protected from spam bots, you need JavaScript enabled to view it
Products offered: Frozen laminated dough, croissants, Danish, puff pastry, bagels, bagel rolls, zero trans fat, cinnamon buns, muffin batters, pre-deposited muffins, fully baked cakes, cookies, éclairs, individually wrapped sweet goods.
Production methods: Freezer-to-oven; pre-proof; par-baked; fully baked.
Assistance offered: Technical assisted support provided to all our valued partners.
Company comments: “Fiera Foods has and remains committed to the highest standards. At Fiera Foods Company, our vision is clear – expect only the best!”

GENERAL MILLS BAKERIES & FOOD SERVICE CANADA
5825 Explorer Drive, Mississauga, Ont.  L4W 5P6
Contact: • Mike Bell, Marketing Manager
Tel: 905-212-4859  Fax: (905) 212-4119
Products offered: Wide range of innovative quality frozen dough products, including breads, rolls, croissants, pie and tart shells, Danish, cookies, puff pastry products, muffins, doughnuts, cakes, biscuits and new freezer-to-oven cinnamon rolls.
Deliveries: Distribution throughout Canada via major distributors.
Major customers: Foodservice accounts, in-store bakeries, traditional retail bakeries, distributors, and wholesale bakeries.
Assistance offered: When you partner with General Mills, you will always start with the safest products that allow you to consistently deliver delicious results to your consumers. General Mills will help
you do this through technical support and customized merchandising programs.
Company comments: “General Mills has the resources and expertise to be your single source supplier. With world-class R&D, strict food safety guidelines and superior customer service, General Mills is making business better everyday.”

GOLDEN LOAF BAKERY INC.
10 McEwan Drive, Unit 5, Bolton, Ont. L7E 1H1
Contact: • Lou Spizzirri, President
Tel: 905-951-9995  or 1-800-663-3346
Products offered: Variety of frozen dough products including an extensive range of breads, rolls, buns, focaccias, butter croissants, and muffin and cookie batters. Experienced manufacturer of “Arte Pane” artisan breads. The originator of the “Eat-A-Bowl” or edible bread bowl.
Deliveries: Throughout Canada direct and distribution.
Major customers: Supermarkets, in-store and independent bakeries, foodservice, fundraisers.
Assistance offered: Sample program, demos, in-store assistance, technical training to all upon request. Golden Loaf Bakery is happy to offer assistance in manufacturing your products and custom formulating your recipes for frozen dough production, etc.
Company comments: “Our philosophy at Golden Loaf Bakery is building customer relationships through total support in product development, marketing assistance and the highest quality product offerings.”

GOURMET BAKER INC.
Suite 502-4190, Lougheed Hwy.Burnaby, B.C.  V5C 6A8
Contact: • David MacPhail
Tel: 604-298-2652  Fax: 604-296-1001
Website: www.gourmetbaker.com.
Products offered: Manufacturer and marketer of baked and unbaked desserts and breakfast pastries. Broad range of frozen bakery products including dessert bars and squares, un-iced sheetcakes, puff and Danish pastry, crumpets, croissants, cinnamon buns, round cakes, loaf cakes and slab cakes.
Deliveries: Throughout Canada and the United States. Minimum order 150 cases, shipped via frozen reefer truck through distributors.
Major customers: In-store bakeries, retail bakeries, supermarket chains and the foodservice segment.
Assistance offered: Sales and product training is available from our sales network across Canada and the U.S.
Company comments: “The Gourmet Baker brand is well recognized throughout Canadian in-store bakeries and the foodservice industry. Gourmet Baker has developed a reputation for delivery of high quality and value products as evidenced by its long-standing customer relationships. Through its extensive product offering, Gourmet Baker provides customers with considerable choice and the convenience of one-stop shopping.”

GRAINHARVEST BREADHOUSE INC.
105 Lexington Rd. #3, Waterloo, Ont.  N2K 1A6
Contact: • Roland Berchtold, Vice-President.
Tel: 519-725-1920  Fax: 519-725-0295
Website: www.grainharvest.on.ca
Products offered: Frozen proof & bake, frozen thaw & serve. Artisan-style buns, breads, bagels, and pretzels. Also offering an excellent line of long shelflife gluten- and wheat-free products.
Major customers: Retail food chains, hotels, frozen and fresh distributors.
Company comments: “We are large enough to fill any order and small enough to put a lot of care into the product.”

LE BON CROISSANT
Executive offices: Creditview Centre, 720 Burnhamthorpe Rd. W., Suite 28, Mississauga, Ont.  L5C 3G1
Contact: • Catherine Creally, Director, Market Development
Tel: 905-270-9840  Fax: 905-270-3001  E-mail: This e-mail address is being protected from spam bots, you need JavaScript enabled to view it
Website: www.leboncroissant.com
Products offered: Unbaked frozen croissants, Danish pastries, puff pastries/ turnovers and cinnamon buns. Baked frozen croissants, Danish pastries, puff pastries/turnovers, cinnamon buns, French baguettes, garlic baguettes, garlic toast, garlic bread sticks. All products are certified kosher.
Deliveries: Throughout Canada, U.S., Carribbean islands and the Far East.
Major customers: Food service operators, food distributors, private-label retailers.
Assistance offered: Technical training and product development assistance.
Company comments: “For 20 years, Le Bon Croissant has manufactured and distributed its unbaked frozen, baked frozen and bakery products to customers across the United States, Canada, the Caribbean and the Far East. We provide innovative product ideas that help maximize profits by blending traditional recipes with modern facilities. Our master baking team uses state-of-the art equipment to produce more than 12,000 cases of assorted products per day, including private label products for some of the largest grocery store chains in the U.S. We take pride in providing attentive, responsive customer service and product innovation.”

LENTIA ENTERPRISES LTD.
17733-66 Avenue, Surrey, B.C.  V3S 7X1
Tel: 604-576-8838  Fax: 604-576-1064
Contact: • Ellen Bruhn (West)
E-mail: This e-mail address is being protected from spam bots, you need JavaScript enabled to view it or
Unit #2-1375 Amico Blvd.  Mississauga, Ont.  L4W 1B5
Tel: 905-625-2804  Fax: 905 625-4774
Contact: • Al Criminisi (East)
905-625-2804
E-mail: This e-mail address is being protected from spam bots, you need JavaScript enabled to view it or
Atlantic Canada
Tel: 506-856-5099  Fax: 506-857-8087
Products offered: Pre-proofed pure butter croissants and Danish in various sizes and shapes, pre-sheeted pure butter puff pastry on a roll or in a slab, bavarois soufflés, bavarois and charlotte strips and fruit purées.
Deliveries: Throughout Canada with frozen food distributor.
Major customers: In-store and retail bakeries, major hotels, restaurants, caterers.
Assistance offered: Technical assistance available.
Company comments: “Lentia specializes in high quality pure butter products. Our pre-proofed croissants and Danish go straight from the freezer to the oven. In addition, Lentia carries a full line of products for bakeries and pastry shops.”

MOLINARO’S FINE ITALIAN FOODS LTD.
2345 Stanfield Road, Unit 50, Mississauga, Ont.  L4Y 3Y3
Website: www.molinarosfinefoods.com
Contact: • Tamara Rahal
Tel: 905-275-7400 or 800-268-4959 (in Canada) or 800-583-5877 (in U.S.)  Fax: 905-275-6701
Products offered: Specializing in multigrain and organic items. Frozen dough balls, frozen self-rising dough, traditional pizza shells (both thin and deep dish) and components, flatbread, foccaccia, raised-edge crusts, (plain and flavoured), par-made pizzas, dessert pizzas, fully topped pizzas, panzerottis and calzones, pasta, and lasagna. Most products are available fresh and/or frozen.
Deliveries: Canada and U.S. via frozen transport.
Major customers: Private label, retail branded and food service accounts.
Company comments: “Our products are available in a wide variety of sizes and weights. At Molinaro’s, we can design a program exclusive to your needs.”

OLYMPIC WHOLESALE CO. LTD.
1511 Sandy Beach Rd. Pickering, Ont.  L1W 1Z5
Contact: • Bill Boisvenue
Tel: 905-420-6867, ext.107  Fax: 905-420-3372
E-mail: This e-mail address is being protected from spam bots, you need JavaScript enabled to view it
Products offered: Complete line of dry and frozen products for all your bakery needs; paper and cleaning supplies; cake decorating supplies from Wilton. Suppliers of house brands such as Tasty and Bakers, and the Pure Food Product label.
Areas serviced: All of Ontario (some northern parts excluded), and Quebec.
Assistance offered: Technical support from all manufacturers.
Company comments: “Committed to service excellence.”

PFALZGRAF PATISSERIE
90 Saunders Rd. Barrie, Ont.  L4N 9A8
Contact: • Bernd Seyfried
Tel: 705-739-8980 or 800-561-8980  Fax: 705-739-8981
Website: www.pfalzgraf-patisserie.com
Products offered: Ready-to-use frozen European gourmet tortes and cakes, diabetic sheetcakes.
Deliveries: Canada, United States from the Barrie plant.
Major customers: Independent and in-store bakeries, retail stores, foodservice.
Company comments: “Pfalzgraf Patisserie offers an extensive line of authentic European cakes and tortes made with real cream. Our German-developed recipes guarantee consistent high quality and exceptional, well-balanced taste.”

READY BAKE FOODS INC.
1425 The Queensway, Etobicoke, Ont.  M8Z 1T3
Contact: • Todd Newstead, Sales
Tel: 416-252-7323 x2313
Products offered: Complete line of breads (frozen dough/pre-proofed/par-baked), rolls, sweet goods, bagels, cakes, pies, and specialty items.
Deliveries: Throughout Canada from Ready Bake warehouses in Vancouver, Edmonton, Regina, Mississauga, and Montreal.
Major customers: In-store bakeries, and foodservice operations.
Assistance offered: On-site training in production, merchandising and bakery management. Regular follow-up by technical sales staff comprised of qualified bakers.
Company comments: “Ready Bake is the leader for in-store bakery solutions through a wide assortment of products, technical assistance and training from our top bakers and access to our consumer, merchandising, and bakery management expertise.”

RICH PRODUCTS OF CANADA LTD.
P.O. Box 1008 Fort Erie, Ont. L2A 5N8
Contact: • Aldo Belvedere
Tel: 1-800-263-8174
Website: www.richs.com
Products offered: A variety of exceptional breads and rolls in a variety of formats, including Rich’s Bread and Roll Doughs, Old World Country Classics Par-Baked Breads and Rolls and Fully Baked Breads and Rolls. Rich’s also offers: sweet goods, cookies, muffins, donuts, desserts, as well as a full spectrum of whip toppings, icings, fillings.
Deliveries: National distribution through local and national distributors.  Minimum orders vary across Canada.
Major customers: In-store bakeries, retail bakeries, hotels, restaurants, institutional foodservice operators, delicatessens, etc.
Assistance offered: Training in product handling and merchandising, promotional programs, POS material and pricing kits.
Company comments: “At Rich’s we care for customers like only a family can. We’re committed to quality, to service, to innovation. You can see it in our product, our customer support and our people that we always strive to provide the best. In addition, we supply free of charge point-of-purchase materials (including signs, pictures, buttons, etc.), inventory control and order forms, procedure manuals, videos and more to assist you in operating a profitable bakery.”

RICHARDSON FOODS GROUP
Box 456-839 Old Victoria Rd., Nanaimo, B.C.  V9R 5L3
Contact: • Jim Richardson, General Manager
Tel: 250-754-5447, ext. 231  Fax: 250-754-3399  E-mail: This e-mail address is being protected from spam bots, you need JavaScript enabled to view it
Products offered: Frozen bagels, frozen bread and rolls, muffins, doughnuts, pastries, muffin batter, tart shells, frozen cookie dough, frozen pies and frozen soups.
Deliveries: Lower Mainland, Vancouver Island, and Sunshine Coast.
Major customers: In-store bakeries, retail bakeries, doughnut shops, commercial bakeries.
Assistance offered: Merchandising, display and technical help from our staff personnel. Also assistance from manufacturer personnel.
Company comments: “We offer full service bakery supply with the most extensive frozen product list available on Vancouver Island.”

TABER HILLS FARMS INC.

218 Canarctic Dr. North York, Ont.  M3J 2P4
Contact: • Cal Cruickshank, Director Sales & Marketing
Tel: 416-665-4818  Fax: 416-665-6909
Products offered: Frozen raw white bread, rolls, kaisers, hot dogs, hamburgers, submarine buns, crusty rolls, pizza dough balls, European-style crusty breads, rolls, kaisers and baguettes. Whole wheat breads, rolls, kaisers, baguettes. Specialty grain breads, baguettes and rolls. Croissants, Danishes, turnovers, strudels and strudel sticks, puff pastry slabs, sheets and squares. Beef rolls, sausage rolls, and chicken rolls. Muffin batters, cookies and cookie batter. We are now offering par-baked baguettes and dinner rolls, also thaw and serve loaf cakes. Call for samples.
Delivery: Canada and U.S.A.
Major customers: Supermarkets, food service, institutions and in-store bakeries.
Assistance offered: Step-by-step bake-off manual, in-store training upon request and technical help from our experienced staff.
Company comments: “Our customers are an integral part of our business,
therefore we offer the best in quality
and service, resulting in mutual satisfaction.”

THE GOURMAZING COOKIE LTD.
3480 Laird Road, Unit 8, Mississauga, Ont.  L5L 5Y4
Contact: • Brian Pieters or Debbie Spearing
Tel: 905-608-8522  Fax: 905-608-0570  E-mail: This e-mail address is being protected from spam bots, you need JavaScript enabled to view it
Website: www.gourmazing.com.
Products offered: High quality, chunky, gourmet, pre-portioned frozen butter cookie and brownie batter in over 14 unique flavours. Healthy Fresh Start breakfast range of cookies, gourmet loaf cakes and squares. Products are available as bake and serve or thaw and serve. Private label welcome.
Deliveries: Currently Toronto, Ottawa and Montreal, will ship across Canada and the U.S.
Major customers: Restaurants, coffee shops, caterers and bakeries.
Company comments: “Gourmazing products use the highest quality of ingredients, including pure chocolate, and are crammed full of extra large chunks to provide unbeatable homemade taste and visual presentation.”

THE ORIGINAL CAKERIE LTD.

1345 Cliveden Ave. Delta, B.C.  V3M 6C7
Contact: • Brian Konar, National Sales and Marketing Manager
Tel: 604-515-4555  Fax: 604-515-4565
Products offered: European quality layer cakes and dessert bars in a frozen 12- by 16-inch format.
Major customers: Foodservice operations, in-store bakeries and delis.
Assistance offered: Uniquely presented sell sheets, table talkers, plate presentation and bakery decorating idea kits and selected tent cards.
Company comments: “Originally developed for the foodservice market, The Original Cakerie desserts provide the high quality demanded by most restaurants, yet do so at a price reasonable enough to allow bakeries to sell them quite profitably.”

TRADITION FINE FOODS LTD.
663 Warden Ave. Toronto Ont.  M1L 3Z5
Tel: 416-444-4777  Fax: 416-444-7084  E-mail: This e-mail address is being protected from spam bots, you need JavaScript enabled to view it
Website: www.tradition.ca
Canadian Sales Manager: Sara Scarfe
Director of Sales (U.S. and Canada): John Miller
Products offered: Our muffins are available in a wide variety of home-baked flavours (regular, low fat, cream cake, gourmet) and sizes (mini to jumbo). Our Parisian-style croissants contain at least 20 per cent fat content, baking up lighter and flakier, with a melt-in-your-mouth taste. Our home-style cookies bake up soft on the inside and chewy on the edges. 
Tradition’s muffins, cookies and croissants are produced on state-of-the-art equipment. We use only the finest and freshest ingredients and manufacture under the strictest of quality control systems. Tradition is a HACCP facility and is certified AIB “Superior” for the fourth year in a row!
Major customers: Tradition services retail chains, foodservice distributors, hotels and restaurants in Canada and the United States. The company is also a major supplier of private label products.
Company comments: “Tradition Fine Foods Ltd. is the leader in ‘thaw and serve’ baking technology. Founded in 1982, Tradition continues to be family owned and managed. For over 20
years, Tradition has been the supplier of choice to more than a dozen food chains (private label) and multinationals
(co-pack).”

TREASURE MILLS INC.
1125 Kerrisdale Blvd. Newmarket, ON  L3Y 7V1
Tel: 905-853-7430  Fax: 905-853-5447  E-mail: This e-mail address is being protected from spam bots, you need JavaScript enabled to view it or This e-mail address is being protected from spam bots, you need JavaScript enabled to view it
Website: www.treasuremills.com
Contact: Robert D. Johnson, President and CEO
Products offered: Full line of European artisan breads in thaw and serve or frozen dough, along with a full line of “School Safe” products that are nut and peanut free. Also available, bulk frozen muffin batter and cookie dough.
Deliveries: Across Canada through GFS, Sysco and various regional distributors.
Major customers: Retail — Loblaws Group, Sobey’s, Farm Boy, Derry Foods, Stewart Foodservice, Tannis Distribution, Healthpro, Toronto District School Board, and various independent schools, daycares and summer camps.
Assistance offered: Sales and marketing support.
Company comments: “Treasure Mills offers a full line of European artisan breads, available in either frozen dough or thaw and serve formats. Our 100% nut- and peanut-free facility, along with ingredients, provides us with the unique ability to offer a variety of sweet goods and breads that are, ‘School Safe.’ Treasure Mills’ cookies, muffins, snack and loaf cakes are available in retail and foodservice packs, that appeal to various markets. Treasure Mills prides itself for providing nut- and peanut-free products that taste great and are convenient, and is currently developing gluten-free, wheat-free and sugar-free products to introduce in the marketplace to meet the needs of other allergen-affected customers.”

UPPER CRUST LTD.
55 Canarctic Dr. Downsview, Ont.  M3J 2N7
Contact: • Patric Proctor
Tel: 416-661-7744  Fax: 416-661-3574
Products offered: Par-baked – specialty European breads, baguettes and buns. Baked frozen – premium coffee cakes. Frozen – breads and buns, croissants, Danish and puff pastry products.
Deliveries: Delivered in Ontario by Upper Crust’s own refrigerated fleet, across Canada and the USA via third-party carriers.
Major customers: Major food chains in Canada and the USA as well as foodservice accounts.
Distribution: Distributed through distributors.
Company comments: “In business since 1982, we have established ourselves as a major producer of high quality frozen dough products as well as par-baked and baked frozen product lines.”

VANCOUVER CROISSANT LTD.
Trading under the name “The Gourmet Croissant”
#105-3490 Gardner Court, Burnaby, B.C.  V5G 3K4
Contact: Effat Sedky or Chris Robinson
Tel: 604-254-0323  Fax: 604-294-0323  E-mail: This e-mail address is being protected from spam bots, you need JavaScript enabled to view it
Website: www.vancroissant.com
Company comments: “We manufacture 27 kinds and flavours of frozen croissants, four of which are CERTIFIED ORGANIC.”

WOW! FACTOR DESSERTS
Unit #2, 110 Claireport Crescent, Etobicoke, Ont.  M9W 6P4
Tel: (416) 674-0606  Fax: (416) 674-0608  Toll Free: (800) 604-CAKE (2253)
Website: www.wowfactordesserts.com
Contacts: •  Newfoundland & Labrador, (ADVANTAGE AMCA) Mt. Pearl: Mark Hillier (709) 368-0104
• Maritimes, (ADVANTAGE AMCA) Dartmouth: Troy Wamboldt (902) 468-1501
• Quebec, (ACOSTA QUEBEC) Boisbriand: Louis Desjardins (450) 435-1000 Ext. 275
• Ontario, (WOW! FACTOR DESSERTS) Etobicoke: Ron Kent (416) 674-0606
• Manitoba, (BINNER MARKETING) Winnipeg: Murray Binner (204) 783-3177
• Saskatchewan, (BINNER MARKETING) Saskatoon: Jim McInnes (306) 665-2744; Regina, Jim McInnis (306) 585-6581
• Alberta, (WOW! FACTOR DESSERTS) Edmonton & Calgary: Bryan Yaakov (780) 464-0303
• British Columbia, (WOW! FACTOR DESSERTS) Langley:   Rob Naayer (604) 533-1481
• Upstate New York, (LOMAC & MAY) Buffalo: Mary Jane Liberatore (716) 824-2700
•  Colorado, (ALPINE FOOD SERVICE) Denver: Jolene Dreiling (303) 923-6118
•  Arizona, (WOW! FACTOR DESSERTS) Phoenix: Judy Carrucciu (602) 326-1892
•  Washington, (WOW! FACTOR DESSERTS) Seattle: Bill & Kati Van Dongen (206) 762-7516
•  Georgia, (WOW! FACTOR DESSERTS) Atlanta: Terri Johnson (770) 590-3402
•  Texas, (WOW! FACTOR DESSERTS) Dallas: Shelia & Sender Groswirt (972) 248-2117
Products offered: Frozen baked pre-portioned cheesecakes, cakes, tortes and pies.  Individual mousse, cheesecake and petit four.
Deliveries: Nationwide in Canada, upstate New York, Pennsylvania, Washington, Arizona, Colorado, Texas and Georgia. Direct delivery by local branches, via distributors in other areas.
Assistance offered: Product development and product training expertise. Merchandising includes posters, custom dessert menus, tent cards and display cards.
Company’s comments: “Wow! Factor Desserts is a Canadian-based operation dedicated to leading edge production, marketing and distribution of high quality desserts for our customers.”