Dec. 4, 2008 – Companies risk repercussions if they fail to
address the ethical demands of consumers as awareness of the impact
corporations have on society and the environment is growing, according
to a new report.
Consumers may not necessarily act on their convictions on a daily basis
by choosing brands that support a worthy cause or are marketed as
ethical, said a Nielsen Global Consumer Report called Corporate Ethics
and Fair Trading.
But companies "remain at risk of a consumer backlash if they fail to address consumer demand for products that adhere to their moral code." | FULL STORY
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