The sweet potato doughnuts are a dead giveaway: This is no ordinary Dunkin' Donuts.

And it was no ordinary store opening in Shanghai yesterday for the Massachusetts chain. Dancers in lion costumes exorcised evil spirits and summoned luck and fortune. Hundreds of customers lined up for their first chance at Dunkin's offerings at the new shop, a two-story venue with couches and cushy chairs.

The new store heralds the chain's return to China after giving up on the market a decade ago. Foreign companies have long coveted the opportunity to sell products to the world's most populous country, but not everyone has succeeded. Trying to cater to 1.3 billion consumers can be daunting, and bureaucratic hurdles there only make it harder. | FULL STORY