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Big Apple sweet on cupcakes
Oct. 21, 2008, NEW YORK — The crowded streets of Rockefeller Center, bustling with people in expensive suits on lunch break, surely seem a departure from Bleecker Street’s cobblestoned charm, but this scene is exactly what Magnolia Bakery needs to expand its customer base beyond Sex and the City-crazed tourists.

Magnolia Bakery opened its third location on Wednesday, Oct. 8, in Rockefeller Center. The new location carries on the bakery’s characteristic Mom’s kitchen feeling, with snow-white porcelain tiles and visible KitchenAid-mixed batter. | FULL STORY