Marketing
Spring is just around the corner, which means it’s time to start planning for one of the biggest holidays for bakery owners and operators across Canada: Easter. The best time to start your Easter marketing is around three weeks before the event. It is the perfect time to step up your marketing and promotions to bring up extra business for your bakery. Here are some creative and easy marketing ideas for making this Easter an egg-stra fun, festive and profitable event.
Connecting with 120,000 to 150,000 customers per day might have seemed impossible in our pre-social media world, but for some of Canada’s top cake-makers it’s a reality they enjoy daily. Instagram has become a pivotal platform for cake designers to showcase their works of art and is now playing a starring role in highlighting cake trends for the coming year.
It’s much easier for customers to find your bakery if you have a prominent sign with your business name on it out front of your shop. The bigger the sign, the better – and the more attractive the sign, the better.
The holiday season is now gone. If you are a bakery owner, the winter months, especially just after the holidays, can be the most depressing time of the year for your business. In fact, you have probably already noticed a decline in customers over the past few weeks.
After nearly a century of serving the bakery business, Dawn Foods’ optimism and dedication to the industry is stronger than ever. Dawn proudly support our customers, helping to make life’s special moments more memorable. Running a bakery is a 24/7 labor of love that requires ongoing care, and Dawn is committed to providing industry-leading products, resources and services.
It is forever getting more complicated to know where to direct resources (both time and money) in today’s multi-channel marketing universe. In the olden days—not so long ago—you had radio, TV and print. Today you have radio, TV, posters, magazines, newspapers, direct mail, websites, blogs, e-mail, text, Facebook, Instagram, Snapchat, Twitter and the list goes on and on.
Bakeries are usually busy in the summer so owners tend to delay their marketing campaigns until the holidays. Excellent food, service and experience are all necessary to being successful in the bakery industry, but if you want a steady stream of new customers and keep your regulars coming back, you really need to market your bakery all year round. By doing this, you will create a snowball effect and will have new customers coming in all the time.
A successful bakery is one that makes high quality and exciting products, but also runs day-to-day operations with the utmost efficiency. If your shop is making innovative products, a master marketer and a solid citizen in your community then consider entering the 2017 Jake the Baker Award. Full details can be seen in this video or click here.
Great menu designs will enhance a bakery experience and help your customers makes the right choices. Your menu is often the first impression your bakery will make. Menus are your best marketing tools. They are an extension of your brand, and everything about presentation, design and layout and food/beverage descriptions will contribute to your guest experience and will increase your profit.
On a rainy Saturday in September I made my way to Goodwood, Ont., a small community north of Toronto, to witness what may go down in the book of Guinness World Records as the largest tart ever baked.
Fall is jam-packed with activities, holidays and events like back-to-school, Thanksgiving, Halloween, the start of several sports leagues and much more. And before you know it, the holiday season will be upon us. Fall is also the time to celebrate the harvest of wonderful fruits, vegetables and delicious earthy flavours.
Way back in early May I had the opportunity to attend Bakery Showcase 2016, the Baking Association of Canada’s national trade show and conference, and I was thrilled by the level of interest and familiarity bakers from across the country had with this magazine, especially our resident chef, Jake the Baker.  
Lighting can be an important way to attract customers and highlight your offerings, but it’s essential to use lighting sensibly to achieve the benefits without any of the pitfalls. Following are eight tips on using lighting to enhance your bakery and your sales.
For the past four months I have been spending my days learning all I can about the baking industry. I’ve been attending events, speaking with association leaders and visiting bakeries to hear about the issues facing people who turn raw ingredients into finished baked goods for people down the street, across the country or around the world.  
Providing digital ways for customers to access your menu can be a win-win for Canadian restaurants and their customers, shared the NPD Group’s Robert Carter during an industry webinar.
Bakeries cannot only rely on the great smell of freshly baked goods alone to tempt their customers’ taste buds. They must also develop promotional plans that attract and retain customers in the businesses and communities they serve and beyond. Following are seven tips to help promote your business this summer.
A domain name is a web address for a company. You use them every day. Here are a few examples: www.thebay.com, www.ford.com and www.cnn.com.
You have a reliable customer base and a profitable ongoing foodservice operation. Instead of going through the hassles of looking for real estate, dealing with major construction and suffering the headaches of opening another branch, consider whether it is time to expand your bakery’s offerings before the summertime. Here are six tips for expanding your lineup.
Spring is just around the corner, which means it’s time to get started on plans for one of the biggest holidays for bakeries: Mother’s Day. Mother’s Day is second only to Christmas and even surpasses Valentine’s Day. Try out some of these promotions to easily increase sales in your bakery, provide value for your regular customers and even earn some new ones!
Retailing can be a tough road to hoe. The hours are long, the expenses hard to control and you never know what your traffic is going to be. Factors beyond your control like weather, construction and rival businesses can help or hinder financial results. What if you could identify a piece of business that was operationally efficient, very effective at building your brand and guaranteed steady income? There exists such a revenue stream: the club.
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